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# Power-Generating Roads
Solar Roadways Wants Votes in GE's 'Ecomagination Challenge'

By Katie Cordrey | Published 2010-09-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ecomagination-challenge
References: [greenwala](http://www.greenwala.com/channels/green-technology/blog/9698-Solar-Roadways-Could-Provide-All-The-Energy-We-Ever-Need) & [solarroadways](http://www.solarroadways.com/vote.shtml)

Power-generating solar roadways may become a reality if the Solar Roadways company receives enough votes in the 2010 GE 'Ecomagination Challenge.'

With enough votes in the GE Ecomagnination Challenge, there's a chance that the vision of power-generating roadways replacing asphalt highways and generating an endless supply of green power could become a reality. Anyone who would like to vote on the Solar Roadways project or any of the many GE 'Ecomagination Challenge: Powering the Grid 'projects can do so at the Challenge[Website](http://challenge.ecomagination.com/ct/ct_list.bix?c=ideas).

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 20% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Power-generating Roadways:** Disruptive innovation opportunity: Developing and implementing solar roadways that generate green power and replace asphalt highways.
- **Renewable Energy Infrastructure:** Disruptive innovation opportunity: Creating an infrastructure that supports power-generating roadways and maximizes renewable energy generation.
- **Sustainable Transportation Solutions:** Disruptive innovation opportunity: Designing and producing vehicles that can efficiently harness power from power-generating roadways.

### Where This Applies

- **Clean Energy:** Disruptive innovation opportunity: Integrating solar roadways into the clean energy industry to revolutionize energy production and transportation.
- **Infrastructure Development:** Disruptive innovation opportunity: Transforming traditional road infrastructure development by incorporating power-generating roadways into urban planning.
- **Automotive:** Disruptive innovation opportunity: Advancing the automotive industry by developing vehicles that can effectively utilize power from solar roadways and reduce reliance on fossil fuels.

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