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# Mussel-Shaped Ecological Resorts
Grimshaw Designs This Futuristic Building for an Eco Charity

By Kalin Ned | Published 2018-11-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ecological-resort
References: [dezeen](https://www.dezeen.com/2018/11/27/grimshaw-architects-eden-project-north-morecambe-bay/) & [grimshaw.global](https://grimshaw.global/)

This ecological resort surely has an unusual aesthetic. Located on the seafront in Lancashire, UK, the futuristic and nature-inspired building was conceived by London-based architecture studio Grimshaw for environmental charity — the [Eden Project International](https://www.trendhunter.com/trends/meatless-treats-for-dogs).

Intended to be a landmark destination that will attract the public and kick-start conversations about planet preservation and sustainability, the ecological resort boasts a number of indoor and outdoor activities that will surely attract tourists. Still in the planning stages, Grimshaw released a number of visualizations that depict the planned development. The five muscle-shaped vessels of the ecological resort have the function of glasshouses and house delicate [marine environments](https://www.trendhunter.com/trends/marine-ecosystem-sculptures). This feature will introduce visitors to the lush and rich life of Morecambe Bay.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 57% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture)

## Key Themes

### Key Themes Behind This Trend

- **Ecological Architecture:** Designing buildings that prioritize sustainability and environmental preservation, as seen in Grimshaw's eco resort, presents opportunities for architects and urban planners to take on eco-friendly building projects.
- **Marine-themed Tourism:** Creating immersive tourism experiences that highlight the beauty of marine life, such as in Grimshaw's ecological resort, can present opportunities for the tourism industry to promote environmental conservation and education.
- **Futuristic Landmarks:** Developing visually stunning, futuristic landmarks that prioritize sustainability, such as Grimshaw's ecological resort, presents opportunities for businesses and organizations to showcase their commitment to eco-friendliness and draw in customers.

### Where This Applies

- **Architecture:** As seen in Grimshaw's ecological resort, there are opportunities for architecture firms to take on eco-friendly building projects and prioritize sustainable design.
- **Tourism:** Grimshaw's ecological resort highlights opportunities for the tourism industry to create immersive experiences that educate visitors about the environment and promote conservation efforts.
- **Environmental Conservation:** Developing eco-friendly projects, such as Grimshaw's ecological resort, presents opportunities for businesses and organizations to showcase their commitment to environmental conservation and promote eco-friendly practices.

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