# Garbage War Ads The Ecological Movement of Venezuela Sends a Powerful Message By Chalaine Mantha | Published 2011-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ecological-movement-of-venezuela References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/02/ecological-movement-of-venezuela-war-on-garbage/) & [publicis](http://www.publicis.com/#en-GB/home) The Ecological Movement of Venezuela sends a powerful message about [recycling](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments) through advertising. The three ads feature different war machines such as tanks and jets all built from garbage. The tag line of the campaign reads, “All we throw away turns against us. Recycle.” The Ecological Movement of Venezuela is a war on garbage. The [advertising agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) in charge of this incredible ad is called '[Publicis](https://www.trendhunter.com/trends/ad-that-saves-energy).' **Implications** - One of the strongest ways to send a message with an ecological base is through dramatic imagery. As numerous people can attest to supporting the green initiatives that have surfaced throughout the recent environmental movement, there is a clear target market for environmentally beneficial products and services. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dramatic Imagery in Advertising:** Using dramatic imagery in advertising can effectively convey messages about environmental issues and sustainability. - **Green Initiatives:** The recent environmental movement has created a target market for environmentally beneficial products and services. - **War on Garbage:** The concept of turning waste into war machines highlights the importance of recycling and waste management. ### Industries Being Reshaped - **Advertising:** Advertising agencies can leverage dramatic imagery to create impactful campaigns promoting green initiatives and sustainable practices. - **Environmental Products and Services:** The demand for environmentally beneficial products and services is increasing due to the support for green initiatives and sustainable living. - **Waste Management:** The concept of turning garbage into war machines provides innovative opportunities for waste management companies to promote recycling and efficient waste disposal methods. ## Related on Trend Hunter - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md)