# Haunting Ecological Campaigns Greenpeace Canada Calls Attention to the Implication of Plastic Use By Kalin Ned | Published 2018-07-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecological-campaign References: [designtaxi](http://designtaxi.com/news/400743/Greenpeace-Urges-You-To-Rethink-Plastic-In-Powerful-Hard-Hitting-Print-Campaign/) & [rethinkcanada](http://rethinkcanada.com/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) In a haunting ecological campaign, Greenpeace Canada showcases the ramifications of the mindless use of resources and the accompanying threat to unstable ecosystems. For the print initiative, the organization collaborates with creative agency Rethink. The ecological campaign boasts three heartbreaking images that "juxtapose the destructive force of single-use plastic straws against the fragility of life." The Greenpeace Canada x Rethink project definitely gets some traction since the drive toward a mindful business and sustainable use of resources is bigger today than it has been ever. As fast food giants like [McDonald's](https://www.trendhunter.com/trends/mcdonalds-happy-meals) and [KFC](https://www.trendhunter.com/trends/yum-brands), as well as global coffee chains like [Starbucks](https://www.trendhunter.com/trends/greener-store) are beginning to abolish plastic straws from their establishments, the ecological campaign adds a strong visual dimension. This will prompt consumers, as well as business owners, to be more aware of their environmental impact. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Mindful Business:** The trend of businesses striving for sustainability and conscious resource use presents opportunities for innovative solutions and eco-friendly alternatives. - **Plastic Straw Ban:** The growing movement to ban plastic straws creates a space for disruptive innovation in the development of alternative materials or reusable straw solutions. - **Visual Environmental Awareness:** The use of impactful visuals in ecological campaigns highlights the power of visual storytelling, presenting opportunities for creative marketing and communication strategies. ### Sectors Adopting This - **Fast Food:** The movement to abolish plastic straws in fast food chains opens up opportunities for innovative packaging solutions and eco-friendly alternatives. - **Beverage Retail:** The shift away from plastic straws in global coffee chains presents opportunities for the development of new sustainable packaging and drink accessories. - **Creative Agencies:** The demand for impactful visual campaigns to raise awareness about ecological issues creates opportunities for creative agencies to provide innovative solutions and storytelling strategies. ## Related on Trend Hunter - [Plastic-Made QSR Artwork](https://www.trendhunter.com/trends/mcdonalds-canada-art-series.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Anti-Plastic Hynotherapy Sessions](https://www.trendhunter.com/trends/cano-hypnotherapy.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Furniture Brand Green Friday Campaigns](https://www.trendhunter.com/trends/green-friday-campaign.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Brand-Supported Advocacy Campaigns](https://www.trendhunter.com/trends/grassy-narrows.md)