# Ecoelectric Toasters By manzil | Published 2010-02-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecolectric-toaster References: [ecotopia](http://www.ecotopia.co.uk/product/50/dd0200/morphy-richards-ecolectric-toaster.html) & [ecotopia](http://www.ecotopia.co.uk/product/50/dd0200/morphy-richards-ecolectric-toaster.html) The [Morphy Richards](https://www.trendhunter.com/trends/the-morphy-richards) Ecolectric Toaster is an [eco-friendly toaster](https://www.trendhunter.com/trends/morphy-richards) with a special and unique lid that keeps the toaster hot enough internally to make toast very quickly. This energy-efficient and cost effective toaster saves 30% more energy than standard toasters and is also equipped with other important features like a safety switch off, reheat button, cord storage and a [frozen bread setting](https://www.trendhunter.com/trends/single-glass-door-freezers). According to Morphy Richards, "you can enjoy your breakfast without eating your valuable resources." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Appliances:** Disruptive innovation opportunity: Develop more eco-friendly appliances that prioritize energy efficiency and sustainability. - **Energy-efficient Technology:** Disruptive innovation opportunity: Explore ways to create energy-efficient technology that reduces energy consumption and saves costs. - **Smart Kitchen Gadgets:** Disruptive innovation opportunity: Integrate smart features into kitchen gadgets to enhance convenience and functionality. ### Industries Being Reshaped - **Kitchen Appliance Manufacturing:** Disruptive innovation opportunity: Incorporate eco-friendly features and energy-saving technology into toaster production. - **Home Automation:** Disruptive innovation opportunity: Develop smart home automation systems that include energy-saving kitchen gadgets. - **Sustainable Product Design:** Disruptive innovation opportunity: Focus on sustainable product design and development, incorporating energy-efficient features across various industries. ## Related on Trend Hunter - [Modern Smart Toasters](https://www.trendhunter.com/trends/instaglo-toaster.md) - [Smart Customization Kitchen Toasters](https://www.trendhunter.com/trends/cuisinart-smart-elite-2slice-toaster.md) - [Touchscreen Interface Smart Toasters](https://www.trendhunter.com/trends/toasty-one.md) - [Precision Touchscreen-Enabled Toasters](https://www.trendhunter.com/trends/tineco-toasty-one.md) - [Modern Japanese Toasters](https://www.trendhunter.com/trends/japanese-toaster.md) - [Modern WiFi-Equipped Toasters](https://www.trendhunter.com/trends/revolution-cooking.md) - [Multi-Position Bread Toasters](https://www.trendhunter.com/trends/taurus-toaster-30.md) - [Minimalist One-Slice Toasters](https://www.trendhunter.com/trends/toast-appliance.md) - [Ultra-Thin See-Through Toasters](https://www.trendhunter.com/trends/graphene-transparent-toaster.md)