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# Grey Water Washing Machines
This Eco-Friendly Washer Can Reuse the Same Water from Months

By Katherine Pendrill | Published 2015-12-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-washer
References: [fastcoexist](http://www.fastcoexist.com/3054082/this-washing-machine-recycles-so-efficiently-it-can-re-use-the-same-water-for-months?partner=rss) & [aquafresco.co](http://aquafresco.co/)

The 'AquaFresco' is an eco-friendly washer that uses grey water to launder clothes. Although most of us wash our clothing regularly, these items are rarely as dirty as we think. This washing machine relies on the fact that our clothes are really not that dirty to begin with.

The AquaFresco was created by [MIT](https://www.trendhunter.com/trends/3dprinted-trusses) students Sasha Huang, Alina Rwei, and Chris Lai. The eco-friendly washer uses a filter to draw dirt and detergent out of the water after clothes have gone through a laundry cycle. The grey water that is left over is then reused for subsequent cycles. This means that users could end up using the same batch of water to launder their clothes for months at a time.

The closed system not only helps to conserve water, but it could also save consumers money. In fact, the students see the AquaFresco as an ideal option for hotels, which can spend tens of thousands of dollars each week washing linens.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 56% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Laundry:** Disruptive innovation opportunity: Develop more washing machines that use grey water to conserve water and save money.
- **Water Conservation:** Disruptive innovation opportunity: Create innovative systems for reusing water in various industries to reduce water waste.
- **Sustainable Hospitality:** Disruptive innovation opportunity: Introduce eco-friendly laundry solutions for hotels that can significantly reduce water and energy usage.

### Industries Being Reshaped

- **Appliance Manufacturing:** Disruptive innovation opportunity: Manufacture washing machines incorporating filtering systems to promote water conservation.
- **Environmental Technology:** Disruptive innovation opportunity: Develop advanced water filtration systems and technology to enable widespread reuse of grey water.
- **Hospitality:** Disruptive innovation opportunity: Implement sustainable laundry practices in hotels using grey water and closed-loop systems.

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