# Dual-Purpose Fashion Packaging The 10 pt Eco-Friendly T-Shirt Packaging is Multifunctional By Michael Hemsworth | Published 2018-05-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-tshirt-packaging References: [thedieline](http://www.thedieline.com/blog/2018/4/9/10-pt) Packaging has become a common waste that's produced by nearly every household around the world, so the 10 pt eco-friendly T-shirt packaging has been conceptually designed to help change this. Designed by Antonina Kozlova and Kanokpon Yokchoo, the packaging is crafted from [100% recycled paper](https://www.trendhunter.com/trends/debatin) and features a spiraled design that unrolls into a measuring tape once it is delivered to the consumer. This helps to extend the life of the packaging rather than have it headed straight for the trash, while the [multifunctional design](https://www.trendhunter.com/trends/essentials-platter-design) helps offer a more interactive experience for consumers. The conceptual 10 pt eco-friendly T-shirt packaging has been expertly designed and features a chromatic aesthetic that makes it perfectly in line with the fashion brand's ethos. Image Credit: Antonina Kozlova and Kanokpon Yokchoo ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Disruptive innovation opportunity: Develop sustainable packaging solutions that extend the life of the packaging and provide additional value to consumers. - **Multifunctional Packaging:** Disruptive innovation opportunity: Create packaging designs that can be repurposed or offer interactive experiences for consumers, enhancing their engagement with the brand. - **Sustainable Fashion:** Disruptive innovation opportunity: Explore ways to incorporate eco-friendly practices and materials into the fashion industry, promoting sustainability and responsible consumer choices. ### Where This Applies - **Packaging Industry:** Disruptive innovation opportunity: Embrace eco-friendly materials and designs in packaging production, in order to reduce waste and meet growing consumer demand for sustainability. - **Fashion Industry:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry, creating garments and packaging that align with eco-conscious consumer preferences. - **Consumer Goods Industry:** Disruptive innovation opportunity: Reimagine consumer goods packaging to be eco-friendly, multifunctional, and interactive, providing added value to consumers and reducing waste. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Sustainable Sourceable Packagings](https://www.trendhunter.com/trends/securikett.md)