# Sustainable Rubber Toys Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas By Cadhla Gray | Published 2015-11-04 | Updated 2015-11-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-toy References: [fastcocreate](http://www.fastcocreate.com/3053203/whole-foods-brings-sustainable-rubber-toys-to-stores-in-time-for-christmas?partner=rss) & [plantoys](http://www.plantoys.com/) A new eco-friendly toy collection will be stocking the shelves of health food store [Whole Foods](https://www.trendhunter.com/trends/toy-story-lil-puffs) this Christmas. In an effort to stay away from all the garbage and environmentally damaging products that tend to get used in bulk at Christmastime, PlanToys' products will be offered as a sustainable alternative. Instead of plastic, these [eco-friendly toys](https://www.trendhunter.com/trends/bath-toy-collection) are made from rubber -- used from trees that are cut down after their prime. All of the materials are locally sourced and chemical-free and the playful toys even use organic colors when they are hand-painted. This collaboration between Whole Foods, PlanToys and PBS Kids brings [sustainable Christmas toys](https://www.trendhunter.com/trends/home-for-the-holidays1) to kids, guilt-free purchases for parents as well as increased sales and marketing opportunities to all three of the brands. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Toys:** The demand for eco-friendly and sustainable toys is increasing, providing opportunities for businesses to establish themselves as environmentally responsible. - **Local Sourcing:** Consumers are increasingly interested in the provenance of their purchases, creating an opportunity for businesses to focus on locally sourced materials and production. - **Playful Sustainability:** Incorporating sustainability and environmental responsibility into traditional products like toys provides a unique selling point, attracting environmentally-conscious consumers. ### Sectors Adopting This - **Toy Industry:** The toy industry can adapt to changing consumer preferences by incorporating more eco-friendly and sustainably sourced materials into toy production. - **Retail Industry:** Retailers can capitalize on the trend towards eco-friendly and sustainable products by sourcing and offering more environmentally responsible options for consumers. - **Health Food Industry:** Health food stores can expand their offerings beyond food products by partnering with eco-friendly toy manufacturers, creating a unique and sustainable product line. ## Related on Trend Hunter - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Eco-Friendly Health-Conscious Dog Toys](https://www.trendhunter.com/trends/cosmos-snack-shack-toys.md) - [Educational Climate Change Toys](https://www.trendhunter.com/trends/toy-brick-sets.md) - [Hard-Wearing Sustainable Dog Toys](https://www.trendhunter.com/trends/beco-pet.md) - [Kid-Friendly Biobased Tableware](https://www.trendhunter.com/trends/biobased-tableware.md) - [Eco-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/alter-eco-advent-calendar.md) - [Recycled Wood Christmas Trees](https://www.trendhunter.com/trends/sustainable-christmas-tree-alternative.md) - [Ergonomic Dog Toys](https://www.trendhunter.com/trends/earth-rated-dog-toy-collection.md)