# Bio-Based Rapper Sunglasses Post Malone Partnered With ARNETTE for Eco-Friendly Shades By Grace Mahas | Published 2019-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-shades References: [highsnobiety](https://www.highsnobiety.com/p/arnette-post-malone-sunglasses/) & [arnette](https://www.arnette.com/ca/post-malone?cid=ST-DBD_190619-PM_HS) [Rapper](https://www.trendhunter.com/trends/blacked-out-collection) Post Malone recently partnered with designer ARNETTE to launch new eco-friendly shades. ARNETTE was founded in Orange County, California in 1992 and was popular with skaters, skiers, and surfers. The sunglasses are made from bio-based plastics and come with a recycled elastane case. The eco-friendly shades come in two designs -- 'Lost Boy' and 'Borrow drop.' They boast bright colors, including red, pink, orange, turquoise with color-blocked frames. The inspiration behind the laid-back shades goes "back to the 90s when our heroes were slackers: the dudes and the clerks, the stick-it-to-the-man, stay-true-to-yourself burnouts.” ARNETTE's new street-ready style is apart of a new line the brand is releasing that boasts understated and [retro designs](https://www.trendhunter.com/trends/oakley-neo-jacket). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 8% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** There is an opportunity for other fashion brands to follow ARNETTE's lead and incorporate bio-based materials into their products to appeal to environmentally conscious consumers. - **Retro Design Revival:** ARNETTE's new line's retro designs, inspired by the 90s, could launch a trend in fashion and design and generate new opportunities for nostalgic products. - **Brand Collaboration:** Post Malone's partnership with ARNETTE to launch eco-friendly shades could pave the way for more collaborations between fashion and music icons, offering opportunities for mutual cross-promotion. ### Who This Affects Most - **Fashion:** The use of bio-based materials in eco-friendly fashion products, such as ARNETTE's sunglasses, could disrupt the fashion industry by creating a new avenue to capture eco-conscious consumers. - **Music:** Collaborations between music and fashion icons such as Post Malone and ARNETTE, could create disruptive opportunities in cross-promotion between industries. - **Sustainability:** ARNETTE's use of bio-based materials promotes sustainability, and this could lead to disruptive innovations across industries to produce more sustainable products. ## Related on Trend Hunter - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Nature-Inspired Futuristic Sunglasses](https://www.trendhunter.com/trends/plantaris.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Recycled Cyclist Sunglasses](https://www.trendhunter.com/trends/vallon-watchtowers-cycling-sunglasses.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md)