# Refillable Concealer Tubes Essentia Beauty's Eco-Friendly Makeup Packaging Boasts a Useful From By Laura McQuarrie | Published 2019-07-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-makeup-packaging References: [premiumbeautynews](https://www.premiumbeautynews.com/en/essentia-beauty-in-makeup-in-paris) & [essentia-beauty](https://www.essentia-beauty.com/?page_id=3245) Essentia Beauty is introducing eco-friendly makeup packaging solutions to help brands better deliver when it comes to matching the values held by conscious consumers today. For Essentia Beauty, the process of creating innovative new packaging solutions involved "transforming the packaging into a fashion accessory to create ‘must haves, and... optimizing the refill system functionalities to easier consumer’s gestures." As consumers who are interested in natural and organic formulas also show a preference for eco-friendly makeup packaging, beauty brands are launching innovations with [sustainable containers](https://www.trendhunter.com/trends/moisturizer-jars), [refillable systems](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick) and customizable components to minimize as much waste as possible. Rather than needing to purchase an entire new applicator component with new makeup, consumers can now order just the beauty product that needs replenishing. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Makeup Packaging:** Disruptive innovation opportunity: Develop sustainable containers and refillable systems to minimize waste in the beauty industry. - **Customizable Components:** Disruptive innovation opportunity: Create customizable makeup packaging components to cater to individual consumer preferences and minimize waste. - **Refill System Functionalities:** Disruptive innovation opportunity: Optimize refill system functionalities to make it easier for consumers to replenish their beauty products. ### Where This Applies - **Beauty Packaging:** Disruptive innovation opportunity: Transform beauty packaging into a fashion accessory to cater to conscious and eco-friendly consumers. - **Beauty Brands:** Disruptive innovation opportunity: Launch innovative packaging solutions with sustainable containers and refillable systems to meet the demands of eco-conscious consumers. - **Cosmetics Retail:** Disruptive innovation opportunity: Implement refillable systems in cosmetics retail to offer consumers the option to replenish their beauty products instead of purchasing new applicator components. ## Related on Trend Hunter - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Pod-Style Skincare Packaging](https://www.trendhunter.com/trends/junoco-2.md) - [Eco-Conscious Lip Pencils](https://www.trendhunter.com/trends/schwan-cosmetics-1.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md)