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# Mineral Detergent Alternatives
Terra Wash is an Eco-Friendly Laundry Detergent Replacement

By Laura McQuarrie | Published 2019-05-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-laundry-detergent
References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/05/terra-wash.html) & [terrawashcr](https://www.terrawashcr.com/)

[Terra Wash](https://www.trendhunter.com/trends/milk-bath-soak) is an entirely mineral-based, non-toxic, [eco-friendly laundry detergent replacement](https://www.trendhunter.com/trends/laundry-detergent-sheets-free-clear) that is cost-effective, naturally antibacterial and free from synthetic chemicals. The innovative product takes the form of a pad containing a high concentration of purified magnesium, which is the fourth most abundant mineral in the human body. The mineral-based laundry detergent alternative makes the most of magnesium's ability to generate hydrogen bubbles that alkalize water to effectively clean articles of clothing and other household textiles.

The all-natural, hypoallergenic and [fragrance-free laundry detergent alternative](https://www.trendhunter.com/trends/fabric-rinse) is beneficial for helping to save on water and electricity costs and once a laundry cycle has been completed, the low-cost product can be used as a fertilizer and the clean wash water can be used to water plants and doesn't pose a threat to aquatic ecosystems.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 33% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Mineral-based Detergents:** The rise of mineral-based detergents as eco-friendly, non-toxic alternatives to traditional laundry detergents.
- **Hydrogen Bubble Technology:** The use of hydrogen bubble technology for alkalizing water and effectively cleaning articles of clothing and household textiles.
- **Multi-purpose Products:** The trend towards multi-purpose products that can be used as both laundry detergent and fertilizer, reducing waste and promoting sustainability.

### Where This Applies

- **Laundry Care:** The laundry care industry can explore the development and marketing of mineral-based, environmentally-friendly laundry detergents.
- **Water Conservation:** The water conservation industry can benefit from the adoption of hydrogen bubble technology to reduce water usage in laundry systems.
- **Sustainable Agriculture:** The sustainable agriculture industry can capitalize on the use of low-cost detergent alternatives as fertilizers, promoting eco-friendly practices.

## Related on Trend Hunter

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