# Stylishly Versatile Eco-Friendly Jeans Each Pair of Paper&rock Boasts 10 Recycled Plastic Bottles By Kalin Ned | Published 2019-09-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-jeans1 References: [kickstarter](https://www.kickstarter.com/projects/1233300116/the-worlds-most-eco-friendly-jeans-with-20-features) Paper&Rock launches a [Kickstarter](https://www.trendhunter.com/trends/coolia-activewear) for its eco-friendly jeans — a product that fuses aesthetic appeal with a function-forward mentality. While the fact that each pair boasts a total of 10 [plastic bottles collected from the ocean](https://www.trendhunter.com/trends/oceanhug), the product will also bring great value to consumers in terms of features. The designs boast a total of 20 functions, including deep front pockets, resistance to water and stains, stretchy and soft fabrics for optimal comfort and an itch-free experience, anti-microbial and moisture-wicking properties, a high level of breathability, proficiency in temperature regulation, and more. In addition, the eco-friendly jeans are also cruelty-free. Paper&Rock makes its product available to men and women, in three fits. This includes skinny, slim, and straight, ensuring that the eco-friendly jeans satisfy the needs and preferences of everyone. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Fashion:** Disruptive innovation opportunities in sustainable material sourcing and functional design for fashion brands. - **Multi-functional Clothing:** Disruptive innovation opportunities in creating versatile and practical garments with innovative features. - **Cruelty-free Fashion:** Disruptive innovation opportunities in developing animal-friendly alternatives for the fashion industry. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities in sustainable fashion, incorporating recycled materials and cruelty-free practices. - **Sustainable Lifestyle:** Disruptive innovation opportunities in creating eco-friendly products that promote sustainable living. - **Textile Manufacturing:** Disruptive innovation opportunities in developing new techniques and materials for textile production. ## Related on Trend Hunter - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md)