# All-Green Cleaning Products (SPONSORED) Seventh Generation Offers Eco-Friendly Items By Jamie Danielle Munro | Published 2012-10-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-items References: [youtube](http://www.youtube.com/watch?v=KIhTy-z-af4) & [seventhgeneration](http://www.seventhgeneration.com/) Using eco-friendly items in one's household not only helps the environment, but also seriously reduces the risk to one's health. Seventh Generation is a company looking to reinvigorate cleaning products with the Earth's (and your) well being in mind. Seventh Generation is a company that has nothing to hide. All of its eco-friendly items state exactly what ingredients go into each product, so customers don't have to fret about any harm being done to counter tops or floors. The featured commercial does an excellent job in exemplifying just how harmful leading cleaners can be. After seven hours of a blooming flower being placed in other solutions, the pedals slowly begin to wilt, whereas Seventh Generation shows no harmful effects. Eco-friendly items are the way of the future, and Seventh Generation is forging a way to this greener method of living, one blossoming flower at a time. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Cleaning Products:** There is a growing trend towards eco-friendly cleaning products that prioritize the environment and consumer health, presenting opportunities for businesses to develop innovative and sustainable cleaning solutions. - **Transparency in Product Ingredients:** Consumers are seeking greater transparency in product ingredients, creating an opportunity for companies to provide clear and detailed information about the composition of their cleaning products. - **Health-conscious Consumer Behavior:** The increasing focus on health and wellness is driving a trend towards cleaner and safer household products, opening up opportunities for businesses to create and market all-natural cleaning alternatives. ### Where This Applies - **Cleaning Product Industry:** The cleaning product industry is being disrupted by the demand for eco-friendly and transparent solutions, motivating companies to develop innovative, sustainable, and safe cleaning products. - **Health and Wellness Industry:** The health and wellness industry can leverage the trend towards eco-friendly cleaning products by offering all-natural alternatives that promote a healthier lifestyle. - **Green Living Industry:** The green living industry is experiencing growth as consumers increasingly prioritize environmentally friendly choices, providing opportunities for companies to create and market sustainable cleaning products. ## Related on Trend Hunter - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Conscious Home Cleaners](https://www.trendhunter.com/trends/iken-clean.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Vinegar-Powered Sustainable Cleaning Formulas](https://www.trendhunter.com/trends/9-elements-foaming-dish-spray.md)