# Eco-Friendly Home Furnishings This Company is Now Shifting Towards Sustainable Product Lines By Katherine Pendrill | Published 2016-05-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-home-furnishings References: [psfk](http://www.psfk.com/2016/05/ikea-turns-its-sights-on-sustainable-products.html) & [ikea](http://www.ikea.com/ms/en_US/this-is-ikea/people-and-planet/sustainable-life-at-home/) [IKEA](https://www.trendhunter.com/trends/green-friday-campaign) recently announced that it will begin directing its attention towards eco-friendly home furnishings. With the demand for furniture reaching its peak in the West, there is a growing need for brands such as IKEA to focus on sustainable products. According to the brand, its new 'circular IKEA' initiative will aim to give consumers more opportunities to [repair or recycle current home furnishings](https://www.trendhunter.com/trends/ikea-preowned). The brand is also working on a line of products that serve multiple different functions inside and outside of the home. Some of the sustainable products already available to consumers include a hydroponics kit and a minimalist bicycle. Both are designed to make it easier for consumers to adopt a more sustainable lifestyle both inside and outside the home. With more eco-friendly home furnishings in the works, IKEA is hoping to create products that help consumers adopt more sustainable behaviors. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Furnishings:** Opportunities for companies to develop sustainable furnishings that are eco-friendly and have a positive impact on the environment. - **Circular Economy:** Potential for businesses to shift towards circular economy initiatives that give consumers more opportunities to repair and recycle products. - **Multi-functional Products:** Demand for products that serve multiple functions in and outside of the home, providing convenience and reducing waste. ### Where This Applies - **Furniture:** Opportunities for furniture companies to focus on sustainability and develop eco-friendly products that adhere to circular economy principles. - **Home Décor:** Potential for home décor companies to offer sustainable options for customers looking to live a more eco-conscious lifestyle. - **Outdoor Recreation:** Companies can create multi-functional products that are not only designed for indoor use but can also be used outdoors, providing more value to customers while reducing waste. ## Related on Trend Hunter - [Circular Furniture Initiatives](https://www.trendhunter.com/trends/buy-back-and-resell.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Sustainably Reinvented Bookcases](https://www.trendhunter.com/trends/ikea-billy-bookcase.md) - [Expanding Nostalgic Furniture Collections](https://www.trendhunter.com/trends/ikeas-nytillverkad.md)