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# Upcycled Coffee Cup Cards
James Cropper and Hallmark Launch Eco-Friendly Greeting Cards in the UK

By Grace Mahas | Published 2019-07-24 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-greeting-cards
References: [jamescropper](https://www.jamescropper.com/) & [hallmark](https://www.hallmark.co.uk/)

James Cropper, the renown materials and paper products group, recently partnered with [Hallmark](https://www.trendhunter.com/trends/gift-card-greetings) to launch creative and bespoke eco-friendly greeting cards in the UK. The line features 44 eye-catching cards that are made from [upcycled coffee cups](https://www.trendhunter.com/trends/hmm-design) that are [100% recyclable](https://www.trendhunter.com/trends/amazon-packaging).

James Cropper and Hallmark are committed to creating products through a circular production process to combat the waste issues currently facing the UK. Steve Adams, Managing Director at James Cropper, comments: "Transforming a morning latte into a beautifully designed and positive sentiment really captures the spirit of CupCycling; a second life for coffee cups can often be more compelling and longer-lasting than its first."

These dynamic and beautiful cards will allow consumers to show how much they care for their loved ones in a sustainable and conscious manner. The collection will be in stores starting in October 2019.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 47% | Activity: 56% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Greeting Cards:** Using upcycled coffee cups to create eco-friendly greeting cards offers a disruptive innovation opportunity in the greeting card industry.
- **Circular Production Process:** Implementing a circular production process to combat waste issues presents a disruptive innovation opportunity across various industries.
- **Sustainable Consumer Products:** Creating dynamic and beautiful cards from upcycled materials provides a disruptive innovation opportunity in the sustainable consumer products industry.

### Sectors Adopting This

- **Greeting Card:** The greeting card industry can benefit from incorporating eco-friendly materials into their products.
- **Waste Management:** Adopting circular production processes can revolutionize waste management processes and create new business opportunities.
- **Sustainable Packaging:** The sustainable packaging industry can explore the use of upcycled materials, such as coffee cups, to create eco-friendly products.

## Related on Trend Hunter

- [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md)
- [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md)
- [Bamboo Hot Beverage Cups](https://www.trendhunter.com/trends/celebration-packaging.md)
- [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md)
- [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md)
- [Secure Card Recycling Systems](https://www.trendhunter.com/trends/card-recycling-system.md)
- [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md)
- [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md)
- [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md)