# Waterless Cosmetic Production Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices By Kalin Ned | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-cosmetic References: [pinchofcolour](https://pinchofcolour.com) & [anthropologie](https://www.anthropologie.com/shop/pinch-of-colour-matte-velvet-waterless-lip-color?category=SEARCHRESULTS&color=062) Founder and CEO Linda Treska supports the eco-friendly cosmetic industry through Pinch of Colour -- a brand that focuses on and promotes [waterless products](https://www.trendhunter.com/trends/balm-amour). The company offers a wide variety of shades -- from [Honey Glow](https://www.trendhunter.com/trends/honey-glow) Balms and Honey Silk Marshmallow Tints to Matte Velvet Aria Lip Colors. Each eco-friendly cosmetic product boasts a waterless production and recipe developed "to conserve a precious natural resource." Water's role in the manufacturing of the lip shades is substituted by "soothing botanicals, nourishing natural oils and skin-loving fruit butters." The eco-friendly cosmetics, therefore, boast a non-toxic and hydrating formula that supplements and seamlessly blends with the skin. In addition, Pinch of Colour is dedicated to making a change beyond ethical production practices. Hence, the company donates part of its proceeds to support [water charities](https://www.trendhunter.com/trends/watier) and make the resource available and safe to drink in developing countries. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 83% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Cosmetic Industry:** The cosmetic industry can take advantage of eco-friendly practices to promote sustainable and environmentally responsible products. - **Waterless Product Production:** Removing water from the production process can help businesses create more concentrated and efficient products that are also beneficial for the environment. - **Donation for Water Charities:** Brands can use part of their proceeds to support water charities to further their environmental and social responsibility and create positive impact in developing countries. ### Where This Applies - **Cosmetics Manufacturing:** Cosmetics manufacturers and brands can embrace a waterless production process to create eco-friendly and non-toxic products while conserving resources. - **E-commerce:** Online retailers can capitalize on the growing trend of eco-friendly cosmetics and promote sustainable and ethical practices to attract environmentally conscious consumers. - **Non-profit Organizations:** Charitable organizations that help provide clean water to people in need can partner with businesses like Pinch of Colour to increase their impact and reach more communities. ## Related on Trend Hunter - [Eco-Conscious Lip Pencils](https://www.trendhunter.com/trends/schwan-cosmetics-1.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Ethical Skincare Brands](https://www.trendhunter.com/trends/tone-cosmetics.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md)