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# Eco-Friendly Banana Packaging
The 'Shiawase Banana' Features a Seamless Sticker Label

By Katherine Pendrill | Published 2015-07-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-banana
References: [psfk](http://www.psfk.com/2015/07/ecofriendly-fruit-shiawase-banana-unifrutti-japan-nendo.html) & [nendo.jp](http://www.nendo.jp/en/works/shiawase-banana/?erelease)

'Nendo' has developed an eco-friendly banana that features an innovative seamless label. The 'Shiawase Banana' was developed for 'Unifrutti Japan' as a means of producing a fruit that would cause no harm to the environment.

The Shiawase Banana is grown at 1,000 meters altitude in the Mindanao region of the Philippines. The farmers use only the highest quality organic fertilizers and strict limitations are placed on pesticide use. Beyond [sustainable farming methods](https://www.trendhunter.com/trends/fruit-bliss), what truly makes the Shiawase Banana unique is its [innovative packaging](https://www.trendhunter.com/trends/innovative-packaging-solution). The bananas are covered in a [double-layered sticker](https://www.trendhunter.com/trends/vidre), which helps to protect the skin of the banana from damage such as bruising or discoloration. These stickers blend seamlessly into the banana for an ascetically pleasing design.

By using innovative farming methods and sustainable packaging materials, Nendo has managed to create the world's first eco-friendly banana.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 75% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Farming Methods:** There is an opportunity for businesses to explore and implement sustainable farming methods to produce eco-friendly products.
- **Innovative Packaging Solutions:** Businesses can develop packaging solutions that are both functional and eco-friendly to reduce waste and environmental harm.
- **Seamless Labeling Technology:** There is potential for businesses to adopt seamless labeling technology to enhance product aesthetics and minimize waste.

### Who This Affects Most

- **Agriculture:** The agriculture industry can incorporate sustainable farming methods to produce eco-friendly products and reduce environmental impact.
- **Packaging:** The packaging industry can develop innovative and eco-friendly solutions to meet the growing demand for sustainable packaging materials.
- **Technology:** The technology industry can explore and adopt seamless labeling technology to enhance product aesthetics and reduce waste.

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