# Storytelling Diaper Ads This Ad is Designed to Appeal to Moms Buying Eco-Friendly Baby Products By Katherine Pendrill | Published 2016-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ecofriendly-baby-products References: [ispot](https://www.ispot.tv/ad/AABs/honest-diapers-make-a-change) & [vimeo](https://vimeo.com/144254576) [The Honest Company](https://www.trendhunter.com/trends/limited-edition-diaper) recently released an ad that uses a testimonial from a real customer to promote its eco-friendly baby products. Like many other millennial consumers, millennial moms appreciate ads that tell stories that are authentic and relatable. This ad uses the storytelling tactic to appeal to young mothers who are looking for more natural baby products. The 'Make a Change' ad stars Destinee Harris, who has been a customer of The Honest Company for several years. In the ad, Harris is seen cuddling her daughter, who is swathed in the company's eco-friendly diapers. The [emotion-driven ad](https://www.trendhunter.com/trends/apples-mothers-day) is meant to connect with millennial moms who value the comfort and safety of their children, while also prioritizing global causes such as environmentalism. By using a personalized story and a narrative focused on millennial values, the ad for The Honest Company's eco-friendly baby products perfectly targets mothers with young families. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Testimonials:** Utilizing authentic testimonials from real customers to promote products. - **Storytelling Ads:** Creating emotionally-driven ads that connect with millennial moms by telling relatable stories. - **Eco-friendly Products:** Catering to millennial moms who prioritize the safety of their children and environmentalism with eco-friendly baby products. ### Sectors Adopting This - **Baby Products:** Incorporating eco-friendly and natural materials into baby products and promoting them through authentic storytelling ads. - **Advertising:** Creating emotionally-driven and authentic storytelling ads that appeal to millennial moms and their values. - **Environmentalism:** Promoting eco-friendly and sustainable products through personalized narratives that connect with consumers who prioritize global causes such as environmentalism. ## Related on Trend Hunter - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Philanthropic Diaper Partnerships](https://www.trendhunter.com/trends/healthybaby1.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Infant Digestive Health Campaigns](https://www.trendhunter.com/trends/infant-digestive-health.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md)