# Hilarious Ink Cartridge Ads These ecofill Ads Illustrate the Importance of Printer Cartridges By Charlotte Joyce Kidd | Published 2015-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ecofill References: [digitalsynopsis](http://digitalsynopsis.com/advertising/ecofill-cyan-magenta-yellow-black-ogilvy-colombia/) & [digitalsynopsis](http://digitalsynopsis.com/advertising/ecofill-cyan-magenta-yellow-black-ogilvy-colombia/) These ads for 'ecofill' ink cartridges by [Ogilvy Colombia](https://www.trendhunter.com/trends/hiders-keepers) are a reminder of just how important a color can be. In a series of hilarious images, the ads demonstrate how running out of a particular color can cause a sticky situation. In one scenario, a group of mobsters run out of black, exposing the wires that several members of the gang are wearing. In the magenta ad, bridesmaids lose their pink dresses while fighting over a bouquet. The ads make the viewer laugh, and also think of the familiar stress of [running out of printer ink](https://www.trendhunter.com/trends/business-inkjet-printer) at a crucial moment. These ecofill ads succeed in narrating a story, telling a joke, and emphasizing the importance of a particular product, all with minimal use of words. The [reliance on the visual gag](https://www.trendhunter.com/trends/mens-wearhouse) is what makes the ad so effective. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Visual Storytelling:** Opportunity for brands to create impactful advertisements that tell a story through visual gags. - **Humorous Advertising:** Opportunity for brands to use humor to engage and connect with their audience. - **Product Importance Awareness:** Opportunity for brands to highlight the significance and value of their product in a relatable and entertaining way. ### Sectors Adopting This - **Advertising and Marketing:** Opportunity for agencies to create innovative and captivating campaigns that effectively communicate a brand's message. - **Printing and Ink Cartridge Manufacturing:** Opportunity for ink cartridge manufacturers to differentiate their product by showcasing its importance and benefits. - **Entertainment and Media:** Opportunity for media platforms to partner with brands and feature engaging and humorous advertisements to entertain their audience. ## Related on Trend Hunter - [Refillable Tank Desktop Printers](https://www.trendhunter.com/trends/hp-smart-tank-7000.md) - [Eco-Friendly Laser Printers](https://www.trendhunter.com/trends/hp-laser-printer.md) - [Digital Ink Pens](https://www.trendhunter.com/trends/colorpik-pen.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Stylish Intelligent Printers](https://www.trendhunter.com/trends/powerhouse-office-printer.md) - [Sustainably Inked Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-bottles.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md)