# Meaningful Eco Jewelry Alex and Ani Creates Eco-Conscious Jewelry with a Purpose By Vasiliki Marapas | Published 2015-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ecoconscious-jewelry References: [alexandani](http://www.alexandani.com/) Alex and Ani is an eco-conscious jewelry company dedicated to making pieces that are both sustainable and meaningful, intended to "empower the light in you." Not only are the materials sustainable, the processes by which are put together are eco-conscious as well. Attached to every bangle is a unique meaning or significance, allowing consumers to choose the piece that best reflects them, both in terms of aesthetics and personality. Titled 'The Pursuit of Persephone,' Alex and Ani's latest collection of eco-conscious jewelry would be perfect to wear this upcoming Earth Day (April 22nd). The surge in eco-conscious companies reflects the construction of a new type of consumer; one that is not only aware, but passionate, about the issues that plague the environment, and eager to help in their small way. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Jewelry:** Disruptive innovation opportunity: Develop sustainable and meaningful jewelry pieces with unique meanings or significance. - **Aware Consumer:** Disruptive innovation opportunity: Cater to the growing market of environmentally-conscious consumers by offering eco-conscious products and services. - **Passionate Environment Advocacy:** Disruptive innovation opportunity: Provide platforms and tools for individuals to take active roles in supporting environmental causes. ### Sectors Adopting This - **Jewelry:** Disruptive innovation opportunity: Integrate sustainable materials and eco-conscious processes into jewelry production. - **Fashion and Lifestyle:** Disruptive innovation opportunity: Promote eco-consciousness in fashion and lifestyle products to meet the demands of environmentally-conscious consumers. - **Technology and Apps:** Disruptive innovation opportunity: Develop apps and technologies that enable users to easily make eco-conscious choices in their daily lives. ## Related on Trend Hunter - [Garden-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Inclusive Elementally Inspired Jewelry](https://www.trendhunter.com/trends/every-wave.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Modular Eco-Friendly Jewelry](https://www.trendhunter.com/trends/chroma-twist.md) - [Demi-Fine Jewelry Brands](https://www.trendhunter.com/trends/aaria-london.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md)