# Next-Generation Connected eCockpits Panasonic Automotive's Concept Uses SkipGen 3.0 Tech and More By Kalin Ned | Published 2021-01-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ecockpit References: [iot-automotive.news](https://iot-automotive.news/panasonic-automotive-unveils-their-next-generation-connected-ecockpit/) & [fierceelectronics](https://www.fierceelectronics.com/electronics/look-out-for-slick-auto-tech-coming-vehicles-using-ai) [Panasonic Automotive—a](https://www.trendhunter.com/trends/panasonic-well-cabin-offmo) global expert in infotainment solutions and connectivity—debuted at CES last year, a fully connected SPYDR eCockpit that is claimed to be next-generation. The system made use of the company's proprietary SkipGen 3.0 in-vehicle infotainment system, as well as [Google's](https://www.trendhunter.com/trends/polestar-3) Android Automotive OS. At CES 2021, the SPYDR platform was enhanced with a new augmented reality head-up display. In combination with artificial intelligence, the tech can render near-field and far-field content, displaying speed and pedestrian detection. In addition, the AR HUD relies on eye-tracking technology "to project information at a driver's level of sight." The tech behaves in similar ways as a GPS display. During a press event on Monday, Scott Kirchner—the president of [Panasonic Automotive—shared](https://www.trendhunter.com/trends/panasonic-avionics-astrov) that the company is working toward realizing a vision that "makes the cabin of a vehicle like a second home." Image Credit: Panasonic ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Connected Ecockpits with AR HUD:** The integration of augmented reality into connected eCockpits presents an opportunity for companies to enhance the driving experience by providing personalized information to the driver's line of sight. - **Skipgen 3.0 In-vehicle Infotainment System:** Developing innovative and intuitive in-vehicle infotainment systems can disrupt the automotive industry by enhancing the digital experience for passengers and drivers alike. - **AI-powered Near-field and Far-field Display:** Combining AI with advanced display technology can create disruptive opportunities for companies seeking to improve safety and situational awareness in connected eCockpits. ### Where This Applies - **Automotive Industry:** Enhancing the driving experience through the use of innovative and connected eCockpit technology is a disruptive opportunity for automakers and their suppliers. - **Consumer Electronics Industry:** Developing advanced displays and user interfaces, such as those found in connected eCockpits, is a disruptive opportunity for consumer electronics companies seeking to expand their market share into the automotive industry. - **Information Technology Industry:** The integration of AI-powered systems into connected eCockpits presents disruptive opportunities for information technology companies looking to provide advanced software and services to automotive manufacturers and suppliers. ## Related on Trend Hunter - [Innovative Smart Cockpit Designs](https://www.trendhunter.com/trends/smart-cockpit.md) - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [Panoramic Automotive Cockpits](https://www.trendhunter.com/trends/automotive-cockpit.md) - [Sophisticated Digital Cockpit Designs](https://www.trendhunter.com/trends/sophisticated-digital-cockpit.md) - [AI-Powered In-Vehicle Solutions](https://www.trendhunter.com/trends/aipowered-invehicle-solutions.md) - [Immersive AR Automotive HUDs](https://www.trendhunter.com/trends/harman-ready-vision-augmented-reality.md) - [Generative AI-Powered Mobility Technologies](https://www.trendhunter.com/trends/ai-cabin-platform.md) - [Software-Defined Interior Experiences](https://www.trendhunter.com/trends/softwaredefined-interior.md) - [Customizable Digital Cockpit Line-Ups](https://www.trendhunter.com/trends/customizable-digital-cockpit.md)