# Eco-Focused Aroma Technology CPL Aromas Unveiled its Latest EcoBoost Plus to Reduce Pollution By Elena Rahman | Published 2021-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecoboost-plus References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/CPL_Aromas_adds_to_EcoBoost_technology_with_EcoBoost_Plus/179373) & [cplaromas](https://www.cplaromas.com/) CPL Aromas revealed that it concentrated its EcoBoost technology with the upgraded EcoBoost Plus. The EcoBoost range is the brand's key technology for improving its customers' scope three emissions index, thereby reducing pollution. The eco-friendly solution delivers the same fragrance potency with up to one-tenth of the volume. The newly revamped EcoBoost Plus boasts a higher concentration of 20 to 1 than its predecessor. Best used in candles, [reed diffusers](https://www.trendhunter.com/trends/reed-diffuser-collection), and [concentrated disinfectants](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner), the eco-conscious technology boasts a positive and sustainable outcome. Glenn Moran, Analytical Manager at CPL Aromas, expresses that "it has been a team effort between perfumers, evaluators, and the R&D team to improve EcoBoost, by bringing an even stronger concentration and sustainability to some applications with EcoBoost Plus." Image Credit: CPL Aromas ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 80% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Ecoboost Plus Concentration:** CPL Aromas' development of the EcoBoost Plus with a higher concentration of 20 to 1 creates opportunities for other fragrance companies to innovate with eco-friendly alternatives. - **Eco-conscious Candles:** The use of CPL Aromas' EcoBoost Plus technology in candles creates opportunities for the fragrance and candle industries to provide solutions that are both eco-conscious and powerful. - **Sustainable Disinfectants:** The concentrated EcoBoost Plus technology can be used in disinfectants and cleaning products, allowing the cleaning industry to innovate with more sustainable and effective solutions. ### Industries Being Reshaped - **Fragrance:** CPL Aromas' EcoBoost Plus technology creates innovation opportunities for the fragrance industry to provide eco-friendly and potent scents. - **Candles:** The use of CPL Aromas' EcoBoost Plus technology creates opportunities for the candle industry to innovate with eco-conscious and sustainable solutions. - **Cleaning:** The concentrated EcoBoost Plus technology can be used in disinfectants and cleaning products, creating opportunities for the cleaning industry to innovate with more sustainable and effective solutions. ## Related on Trend Hunter - [Sustainable Fragrance Technologies](https://www.trendhunter.com/trends/vernovapure-pro.md) - [At-Home Fragrance Boosters](https://www.trendhunter.com/trends/scent-booster.md) - [Neutralizing Home Fragrances](https://www.trendhunter.com/trends/puras-open-air-technology.md) - [Functional Botanical Home Fragrances](https://www.trendhunter.com/trends/candascent-labs.md) - [Luxurious Fragrance Diffusers](https://www.trendhunter.com/trends/mini-pro-scent-diffuser.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Essential Oil-Infused Detergents](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range.md) - [Eco-Friendly Spa Capsules](https://www.trendhunter.com/trends/divana.md) - [Modernized Home Scent Kits](https://www.trendhunter.com/trends/scent-stix.md)