# Water-Wasting Awareness Ads The Ecobeneficios Good Card Campaign Urges People to Make a Difference By Meghan Young | Published 2013-02-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ecobeneficios-good-card-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/ecobeneficios-good-card-waste/) & [facebook](http://www.facebook.com/DM9Sul) The Ecobeneficios Good Card campaign raises awareness of [wasted water](https://www.trendhunter.com/trends/alu), a loss that happens every second of every day around the world. Or, more specifically, in parts of the world that can afford such neglect. It does so by way of [simple illustrations](https://www.trendhunter.com/trends/decaf-billboard) that brings attention to a few situations in which people can make a change. The first involves one of the more obvious water setbacks: [dripping faucets](https://www.trendhunter.com/trends/design-changes-everything). The Ecobeneficios Good Card campaign also brings up, "It doesn't make sense a sidewalk take more baths than a person." Conceived and executed by DM9Sul, an ad agency based in Brazil, the Ecobeneficios Good Card campaign was creative directed by Rafael Bohrer with illustrations by Amello Ilustrações. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Water Conservation Awareness:** Disruptive Innovation Opportunity: Develop a smart water monitoring system that tracks and analyzes individual water usage to encourage conservation. - **Sustainable Advertising Campaigns:** Disruptive Innovation Opportunity: Create interactive and personalized ad campaigns that promote sustainable practices and encourage behavior change. - **Creative Illustration for Social Cause:** Disruptive Innovation Opportunity: Use creative illustration techniques to raise awareness and engage audiences in important social and environmental issues. ### Where This Applies - **Water Technology:** Disruptive Innovation Opportunity: Develop advanced water-saving technologies and solutions, such as smart faucets and leak detection systems. - **Advertising and Marketing:** Disruptive Innovation Opportunity: Utilize innovative techniques and platforms, such as virtual reality and augmented reality, to create impactful and immersive ad campaigns. - **Creative Design:** Disruptive Innovation Opportunity: Combine design, storytelling, and technology to create visually striking and emotionally resonant campaigns for social causes. ## Related on Trend Hunter - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Water-Saving Bathroom Capsules](https://www.trendhunter.com/trends/bergvattnet.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Educational Water Campaigns](https://www.trendhunter.com/trends/educational-water-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)