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# Poverty-Aiding Wooden Watches
This Eco Wooden Watch Feeds 10 Meals to Hungry Children

By Jen Chae | Published 2013-06-11 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/eco-wooden-watch
References: [springbreakwatches](http://www.springbreakwatches.com/)

The SpringBreak [eco wooden watch](https://www.trendhunter.com/trends/heinemann-oceania) has more than just a pretty face. Its band is completely made of sustainable wood and a portion of each piece sold will be donated to the No Kids Hungry Foundation.

You see a lot of the metal or silicone watches around, but never a fully wooden watch in this design. SpringBreak watches are different, stylish and are designed to encompass the fresh and fun feel of college spring breaks.

The SpringBreak line was created by two fraternity brothers who wanted to help end child poverty while encouraging unique college fashions. The creators also noticed that other [wood watches](https://www.trendhunter.com/trends/japanese-woodwork) in the market were more expensive, which is why they made sure to make SpringBreak watches [extremely affordable](https://www.trendhunter.com/trends/affordable-watches1) -- they are only $90 USD.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 34% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Sustainable Fashion:** Opportunity for disruptive innovation in creating eco-friendly accessories like wooden watches that support charitable causes.
- **Affordable Luxury:** Opportunity for disruptive innovation in the watch industry by offering stylish and sustainable designs at lower price points.
- **Cause-driven Consumerism:** Opportunity for disruptive innovation in marketing and branding by aligning products with charitable initiatives, generating social impact.

### Who This Affects Most

- **Fashion Accessories:** Opportunity for disruptive innovation in the fashion accessories industry by introducing sustainable and affordable wooden watches.
- **Charitable Organizations:** Opportunity for disruptive innovation in the charitable organization sector by partnering with brands that donate a portion of their sales to social causes.
- **Watch Manufacturing:** Opportunity for disruptive innovation in the watch manufacturing industry by incorporating sustainable materials and social responsibility into product offerings.

## Related on Trend Hunter

- [Adventurer-Backed Sustainable Watches](https://www.trendhunter.com/trends/luminox.md)
- [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md)
- [DIY Wooden Watchmaking Sets](https://www.trendhunter.com/trends/tfo-clockwork.md)
- [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md)
- [Sustainable Luxury Wristwatches](https://www.trendhunter.com/trends/circular-1-grenat-dial.md)
- [Sustainable Premium Wooden Accessories](https://www.trendhunter.com/trends/oakywood.md)
- [Conservation-Focused Timepieces](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation.md)
- [Charitable Music Boxes](https://www.trendhunter.com/trends/wooden-mushroom-fairy-music-box.md)
- [Handcrafted Limited Watches](https://www.trendhunter.com/trends/sn-mi.md)