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# Medusa Cocktail Lounges
The Eco-Wine Cube has Tendrils that Amass Natural Energy

By Amelia Roblin | Published 2011-04-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/eco-wine-cube
References: [ecofriend](http://www.ecofriend.com/entry/eco-wine-cube-serves-specially-made-sustainable-wine-only/) & [michaeljantzen](http://www.michaeljantzen.com/)

I appreciate wacky abstract architecture so long as its formal features serve some function, and the Eco-Wine Cube is an example of a [strange structure](https://www.trendhunter.com/trends/the-leaves) that solves a number of challenges in a truly unique way.

Michael Jantzen designed this building to house an exclusive [wine bar and club](https://www.trendhunter.com/trends/flint-wines-office). Based around sustainability, the materials, construction and continued practices of the interior would all be environmentally friendly -- which is partly where the [serpentine appendages](https://www.trendhunter.com/trends/folded-protein-molecule) come in.

The chalky hexahedron is given an alien appearance with a cluster of green gorgon-esque protuberances. Each has a very distinctive and specific function, ranging from rainwater collection to reflective natural lighting and energy harvesting with solar panels. The Eco-Wine Cube concept will even likely serve only alcoholic drinks made from the most responsibly grown grapes.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 23% | Activity: 14% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture)

## Key Themes

### What's Driving This Trend

- **Sustainable Architecture:** The Eco-Wine Cube showcases the potential for unique, sustainable architectures that utilize environmentally-friendly materials and practices.
- **Renewable Energy:** The serpentine appendages on the Eco-Wine Cube demonstrate the possibilities of natural energy harvesting through solar panels and reflective lighting.
- **Responsibly Sourced Products:** The Eco-Wine Cube's decision to serve only drinks made from responsibly grown grapes highlights an increased demand for ethically-sourced products in the food and beverage industry.

### Who This Affects Most

- **Hospitality:** Designing unique and sustainable spaces such as the Eco-Wine Cube could become a disruptive innovation for the hospitality industry looking to provide eco-conscious options for guests.
- **Wine and Beverage:** The Eco-Wine Cube's commitment to serving only responsibly grown grapes speaks to the growing demand for ethically-sourced products within the wine and beverage industry.
- **Renewable Energy:** The Eco-Wine Cube's use of natural energy harvesting through solar panels and reflective lighting illustrates opportunities for innovation in the renewable energy industry, specifically in building designs.

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