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# Sustainable Brand Packaging Overhauls
PepsiCo Has Announced New Eco Water Packaging

By Michael Hemsworth | Published 2019-07-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/eco-water-packaging
References: [foodbev](https://www.foodbev.com/news/pepsico-plans-packaging-changes-for-bubly-aquafina-and-lifewtr/) & [pepsico](https://www.pepsico.com)

Plastic waste has become a huge concern on a global scale, so [PepsiCo](https://www.trendhunter.com/trends/sodastream-and-pepsi) has announced a new eco water packaging shift that will see it tradition several product lines over to more sustainable alternatives.

The new packaging changes will include Lifewtr being packaged in 100% rPET, Aquafina in [aluminum cans](https://www.trendhunter.com/trends/b-water-beverage) at US foodservice outlets and the elimination of plastic from [Bubly](https://www.trendhunter.com/trends/bubly) sparkling water containers. These changes are expected by the company to eliminate over 8,000 metric tons of virgin plastic and about 11,000 metric tons of greenhouse gas emissions.

Vice President Water Portfolio for PepsiCo Stacy Taffet spoke on the new eco water packaging saying, "We are really excited to evolve our packaging across PepsiCo’s water portfolio to make a positive impact. We created Lifewtr to be an inspirational and purpose-driven brand, and we’re expanding that vision by using recycled packaging to deliver our premium water."

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 99% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Shift to Sustainable Packaging:** PepsiCo's new eco water packaging shift reflects the growing trend of brands moving towards more sustainable packaging solutions.
- **Reduction of Plastic Waste:** PepsiCo's elimination of plastic from Bubly sparkling water containers demonstrates the trend of companies seeking alternatives to reduce plastic waste.
- **Innovation in Green Packaging Solutions:** PepsiCo's use of 100% rPET for Lifewtr and aluminum cans for Aquafina highlights the trend of developing innovative green packaging options.

### Industries Being Reshaped

- **Beverage Industry:** The shift towards sustainable packaging in the beverage industry presents opportunities for companies to differentiate themselves and appeal to environmentally-conscious consumers.
- **Packaging Industry:** The growing demand for sustainable packaging solutions creates opportunities for packaging companies to develop and provide eco-friendly options to their clients.
- **Sustainable Materials Industry:** The need for alternatives to traditional plastic packaging opens doors for companies specializing in sustainable materials to offer innovative solutions.

## Related on Trend Hunter

- [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md)
- [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md)
- [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md)
- [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md)
- [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md)
- [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md)
- [Eco-Friendly Bottled Waters](https://www.trendhunter.com/trends/biodegradable-water-bottles.md)
- [Reduced Packaging Drink Ranges](https://www.trendhunter.com/trends/7select-replenish-range.md)
- [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md)