# Microfiber-Filtering Laundry Machines Arçelik's Appliance Helps to Keep Microfibers from the Ocean By Laura McQuarrie | Published 2019-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-washing-machines References: [fastcompany](https://www.fastcompany.com/90408018/these-washing-machines-keep-plastic-microfibers-from-entering-the-ocean) & [arcelikas](http://www.arcelikas.com/page/10/About) While most eco washing machines are dedicated to reducing wasted water, Arçelik is introducing a first-of-its-kind design with a built-in filtration system that will help to keep synthetic microfibers from being released into city sewers and bodies of water, ultimately helping it to avoid ending up in the food we eat. As it stands, more than a million microplastic fibers go from the drain to the ocean with each load of laundry—but Arçelik's innovative laundry machine has the potential to capture 90% of the microplastic fibers. When Arçelik unveiled its new technology at IFA, CEO Hakan Bulgurlu stated: "We’re applying for patents, but we will not pursue any intellectual property protection, and we invite our competition to use this technology." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Microfiber-filtering Appliances:** Arçelik's laundry machine with a built-in filtration system helps reduce the release of microfibers into the environment. - **Eco-friendly Washing Machines:** The introduction of Arçelik's innovative laundry machine highlights the growing trend of eco-conscious consumer appliances. - **Microplastic Pollution Solutions:** Arçelik's technology to capture microplastic fibers addresses the pressing need for effective solutions to reduce water pollution. ### Sectors Adopting This - **Home Appliance Manufacturing:** The introduction of microfiber-filtering laundry machines presents disruptive innovation opportunities for the home appliance manufacturing industry. - **Environmental Conservation:** Arçelik's laundry machine innovation contributes to the ongoing efforts in the environmental conservation industry to combat microplastic pollution. - **Sustainable Consumer Goods:** The trend of microfiber-filtering appliances aligns with the mission of the sustainable consumer goods industry to provide eco-friendly products. ## Related on Trend Hunter - [Laundry Microfiber Filters](https://www.trendhunter.com/trends/less-microfiber-filter.md) - [Electricity-Free Microfiber Filters](https://www.trendhunter.com/trends/planetcare-20.md) - [Microplastic Washing Machine Filters](https://www.trendhunter.com/trends/washing-machine-filter.md) - [Eco-Friendly Washing Machine Technologies](https://www.trendhunter.com/trends/washing-machine-technology.md) - [AI-Driven Washing Innovations](https://www.trendhunter.com/trends/smartwash-technology.md) - [AI-Powered Laundry Appliances](https://www.trendhunter.com/trends/lg-fx-washer-and-dryer.md) - [Health-Focused Washing Machines](https://www.trendhunter.com/trends/lunar-series.md) - [Efficient AI Washing Machines](https://www.trendhunter.com/trends/samsung-bespoke-ai-washer.md) - [Space-Saving AI-Powered Washing Machines](https://www.trendhunter.com/trends/samsung-bespoke-ai-11kg-spacemax.md)