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# Helmet-Heavy Haute Couture
Model Anna Selezneva is an 'Eco-Warrior' in I-D

By Marissa Liu | Published 2009-10-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eco-warrior-in-i-d
References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/10/anna-selezneva-i-d-fall-2009.html) & [i-dmagazine](http://www.i-dmagazine.com/primary_index.htm)

Russian model Anna Selezneva portrays an ‘Eco-Warrior’ in i-D magazine’s Fall 2009 issue. The black and white editorial was photographed by Richard Bush in the British highlands and mixes tough kilted punk garb with mannish military-inspired designer clothing.

Sarah Richardson styled the shoot to include pieces by [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), Paco Rabane, [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign) and [Y-3](https://www.trendhunter.com/trends/y3-predator). The editorial gets its title from the barren British countryside, the bejeweled battle helmet by Scott Wilson and Selezneva’s unyielding gaze.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 73% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Eco-fashion:** Opportunities for the fashion industry to incorporate environmentally sustainable practices and materials into their designs.
- **Military-inspired Fashion:** The promotion of military-style clothing or accessories to mainstream fashion consumers who appreciate its utilitarian and rugged style.
- **Punk Revival:** A resurgence of punk fashion and aesthetics that includes elements like tartan, leather, studs, and safety pins.

### Who This Affects Most

- **Fashion Design:** Designers can develop eco-friendly garments that incorporate sustainable fabrics, zero waste techniques, or upcycling methods.
- **Jewelry Design:** Jewelry designers can create pieces that fuse military motifs and materials with glamorous and edgy elements like crystals and precious metals.
- **Cosmetics Industry:** Brands can introduce punk-inspired makeup collections that feature bold and rebellious colors, textures, and packaging.

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