# Scandinavian Eco-Tees The Stockholm ‘TShirt Store' Puts the Soul Back Into Fashion By TrendHead | Published 2009-03-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-tees-concept-stores-swedish-brand-tshirt-store-sells-100-organic-cotton References: [en.tshirtstore.se](http://en.tshirtstore.se/store.aspx?cid=1) The Swedish based Tshirt Store was created out of frustration with the standardized production of soulless fashion brands. I really love their [ethical vision](https://www.trendhunter.com/trends/iclothing) and simplistic and very Scandinavian style and designs. The Stockholm-based Tshirt Store aims to provide a platform for modern T-shirt designs and offers an amazing variety of [graphic prints](https://www.trendhunter.com/trends/made-to-order) and images together with very good quality. And, you can rest assured, the Tshirt Store only uses [100% certified ecological cotton](https://www.trendhunter.com/trends/regeneration-nation) in their production line. At the moment, the Tshirt Store’s sales are limited to Scandinavia, but I don’t think it will be long before they conquer the world with their printed fashion. It is always fun for people to express what they like through the easy medium of a lovely tee! ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 56% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Fashion:** The Tshirt Store's use of 100% certified ecological cotton taps into the growing trend of consumers seeking sustainable and ethical fashion choices. - **Graphic Print Tees:** The Tshirt Store's wide variety of graphic prints and images caters to the trend of consumers seeking unique and expressive T-shirt designs. - **Localized Market Expansion:** The Tshirt Store's current focus on Scandinavia presents an opportunity for expansion into new markets, capitalizing on the trend of global consumers seeking Scandinavian fashion. ### Sectors Adopting This - **Fashion:** The Tshirt Store's ethical vision and Scandinavian-inspired designs contribute to disruptive innovation in the fashion industry, appealing to conscious consumers. - **E-commerce:** The Tshirt Store's online platform and global expansion potential offer disruptive opportunities in the e-commerce industry, meeting the demands of consumers seeking unique and sustainable fashion. - **Printed Apparel:** The Tshirt Store's extensive range of graphic print tees taps into the disruptive trend of personalized and expressive fashion choices, shaking up the printed apparel industry. ## Related on Trend Hunter - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Sustainable Linen Tank Tops](https://www.trendhunter.com/trends/sustainable-tank-tee.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Scandinavian Textile Spaces](https://www.trendhunter.com/trends/tekla-london.md)