# Animal-Saving Tees The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects By Laura McQuarrie | Published 2014-09-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-t-shirts References: [akomplice-clothing](http://akomplice-clothing.com/protectseries/bw.html) & [akomplice-clothing](http://akomplice-clothing.com) The Nature Conservancy line of [eco t-shirts](https://www.trendhunter.com/trends/forestfriendly-fashion) from Akomplice Clothing feature the images of wild animals, raising awareness and money for [animal conservation around the world](https://www.trendhunter.com/trends/return-of-the-cheetah). 10% of the sales from the t-shirts are designated to go towards conservation projects led by NFP organizations, local stakeholders and communities, which in turn protect the animals much like the ones shown on the front of the t-shirts. So far, over millions of acres of land and thousands of miles of water areas have been protected through conservation projects. Some of the adorable animal designs on the Akomplice x The Nature Conservancy tees include flamingos, cheetahs, deer and even some ferocious lions—which one are you most likely to sport? ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** Opportunity for sustainable clothing brands to create partnerships and raise awareness for environmental and wildlife conservation through eco-friendly apparel. - **Animal Conservation Awareness:** Growing interest in using fashion as a platform to raise awareness and funds for animal conservation projects. - **Collaborative Partnerships:** Trend of brands partnering with non-profit organizations to create products that contribute to social and environmental causes. ### Who This Affects Most - **Fashion:** Fashion industry can explore the potential of sustainable clothing and collaborative partnerships to engage consumers and promote eco-consciousness. - **Non-profit Organizations:** Opportunity for non-profit organizations in the wildlife conservation sector to collaborate with fashion brands and leverage their influence to raise funds. - **Social and Environmental Activism:** Growing demand for products that support social and environmental causes, creating opportunities for brands to align their values and engage with conscious consumers. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Endangered Animal-Saving Capsules](https://www.trendhunter.com/trends/face-oka-earth-day-pack.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)