# Biodegradable Footwear Eco-Friendly Pumps By Sergio Rossi Made of Recycled Leather By Rachel | Published 2009-05-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-sergio-rossi References: [highsnobette](http://www.highsnobette.com/news/2009/05/12/sergio-rossi-launches-eco-pumps/) & [sergiorossi](http://www.sergiorossi.com/) In correlation with Yann Arthus Bertrand's film about the state of the environment, Italian shoe designer [Sergio Rossi](https://www.trendhunter.com/trends/sergio-rossi-popup) is releasing a pair of eco high heels. The Rossi shoes are made of recycled leather, use vegetable dyes for color, and eco-friendly packaging. More than that, both the packaging and the shoe are entirely biodegradable. The [Sergio Rossi shoes](https://www.trendhunter.com/trends/sergio-rossi) will be available in select stores starting June 5th. **Implications** - The eco-chic group of consumers wants to find products that are not only eco-friendly, but fashionable. By having designer shoes that are made of upcycled materials such as eco-friendly packaging and making their object completely out of recycled leather, the target group feels less guilty about their purchase knowing that they helped the environment. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 6% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Biodegradable Footwear:** Sustainable fashion continues to expand, with more designers and brands experimenting with biodegradable materials and packaging. - **Recycled Leather Shoes:** The use of upcycled leather and vegetable dyes in footwear production supports the circular economy and reduces environmental impact. - **Eco-friendly Packaging:** Growing concerns about plastic waste and environmental impact are driving innovation in sustainable packaging materials and design. ### Who This Affects Most - **Footwear Industry:** Sustainable footwear presents an opportunity for brands to differentiate themselves and appeal to increasingly eco-conscious consumers. - **Fashion Industry:** More fashion brands are incorporating sustainable practices and materials into their production processes to meet growing consumer demand for eco-friendly and ethical fashion. - **Packaging Industry:** The sustainable packaging market is set to grow as businesses seek eco-friendly alternatives to traditional materials and packaging design. ## Related on Trend Hunter - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Living Footwear Concepts](https://www.trendhunter.com/trends/jessica-thies-synthiesis.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md)