# Lotus Massage Mats The Pranamat Eco Helps Your Mind, Body and the Earth By Sanita Medne | Published 2011-01-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-responsible-massage-mat References: [elephantjournal](http://www.elephantjournal.com/2010/03/green-yoga-nail-bed-pranamat-company-at-natural-products-expo-west/) & [advaitaart](https://www.advaitaart.com/en/pranamat/benefits/) An [eco-friendly massage mat](https://www.trendhunter.com/trends/padded-mat) or "bed of nails" is a spreading trend among [alternative lifestyle practitioners](https://www.trendhunter.com/trends/theatre-of-digital-art) in USA and Europe and the Pranamat Eco is capitalizing on that. It is important that not only the mat itself is made of 100% [natural materials](https://www.trendhunter.com/trends/trainers-choice), but also that the production process is made maximally ecological. Pranamat offer all of the aforementioned features. How to spot an eco-responsible massage mat? Pay close attention to composition (rubber foam is not human or nature-friendly) and trust your natural instincts. With Pranamat Eco, you can feel good while improving your body. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 9% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Massage Mats:** Investing in eco-friendly materials and production processes for massage mats presents a disruptive innovation opportunity. - **Alternative Lifestyle Practitioners:** Catering to the needs of alternative lifestyle practitioners who prioritize eco-responsible products can lead to disruptive innovations in the wellness industry. - **Natural Material Composition:** Developing massage mats made of 100% natural materials can disrupt the market by providing a sustainable and eco-friendly option for consumers. ### Who This Affects Most - **Wellness Industry:** The wellness industry can benefit from embracing and offering eco-friendly massage mats to meet the demands of environmentally-conscious consumers. - **Alternative Lifestyle Products:** The alternative lifestyle products industry has the potential to expand by incorporating eco-responsible massage mats into their product offerings. - **Eco-product Manufacturing:** Manufacturers specializing in eco-products can seize the opportunity to produce eco-friendly massage mats that cater to the growing market demand. ## Related on Trend Hunter - [Pain Relief Therapy Mats](https://www.trendhunter.com/trends/therapy-mats.md) - [Vibroacoustic Sleeping Mats](https://www.trendhunter.com/trends/mindlax-sleeping-mat.md) - [Connected Stress Relief Mats](https://www.trendhunter.com/trends/feel-good-mat.md) - [Chair-Friendly Heating Mats](https://www.trendhunter.com/trends/heating-mat.md) - [Affordable Organic Mattresses](https://www.trendhunter.com/trends/organic-mattress.md) - [Therapeutic Pillow Designs](https://www.trendhunter.com/trends/therapeutic-pillow.md) - [Multi-Therapeutic Chair Mats](https://www.trendhunter.com/trends/jet-chair.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Air-Powered Back Stretching Mats](https://www.trendhunter.com/trends/homedics-body-flex-mat.md)