# Luxury Eco Dogwear In One Move, Eco-Pup Covet Coats Make Your Dog Eco-Conscious and a Snob By Jessica Marcel | Published 2010-02-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eco-pup-covet-coats References: [dog-milk](http://dog-milk.com/covet-coat/) & [ecopupdogclothing](http://www.ecopupdogclothing.com/products/recycled-raincoat) If your dog is just as worried about pollution and recycling as you are, then they need one of these Eco-Pup Covet coats. Eco-Pup Covet coats are made of [recycled materials](https://www.trendhunter.com/trends/everpuff) and they’re decidedly dashing. There’s no better way for your dog to say: “I care about the planet, and I look better than you, too.” Check out the gallery to see the [Eco-Pup raincoats](https://www.trendhunter.com/trends/biting-edge) and the Covet winter coat. The Eco-Pup Covet coat is only for the [most discerning canine](https://www.trendhunter.com/trends/adidas-originals-pet-collection). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Eco-friendly Pet Products:** Disruptive innovation opportunity: Develop eco-friendly pet products using recycled materials to cater to environmentally conscious pet owners. - **Fashionable Dog Accessories:** Disruptive innovation opportunity: Create stylish and fashionable dog accessories that combine both functionality and aesthetics, appealing to pet owners who want their pets to look good. - **Sustainable Luxury Goods:** Disruptive innovation opportunity: Design and produce sustainable luxury goods, such as high-end coats made from recycled materials, to meet the growing demand for eco-conscious and socially responsible products. ### Who This Affects Most - **Pet Care:** Disruptive innovation opportunity: Develop innovative pet care products and services that prioritize environmental sustainability and address the needs of eco-conscious pet owners. - **Fashion and Apparel:** Disruptive innovation opportunity: Introduce eco-friendly fashion and apparel lines that incorporate recycled materials to target consumers who value both style and sustainability. - **Luxury Goods:** Disruptive innovation opportunity: Combine luxury and sustainability by creating high-end products made from recycled materials, appealing to affluent consumers who prioritize environmentally friendly options. ## Related on Trend Hunter - [Sustainable Premium Pet Accessories](https://www.trendhunter.com/trends/premium-pet-accessories1.md) - [Green Pet Refresh Capsules](https://www.trendhunter.com/trends/henry-wag.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Fashionable Vegan Dog Collars](https://www.trendhunter.com/trends/pupchies.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Upcycled Dog Product Collections](https://www.trendhunter.com/trends/ruffwear-meadow-stream-collection.md) - [Stylish Pet Pads](https://www.trendhunter.com/trends/pupiboo.md)