# Eco-Friendly Auto Ads The Smart Car Beats "Gas Can Blues" By Holger Mohr | Published 2008-10-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eco-mega-cool-gas-can-blues-tv-ad-for-eco-smart References: [adweek.blogs](http://adweek.blogs.com/adfreak/2008/06/smart-car-unmov.html) & [smartcarofamerica](http://www.smartcarofamerica.com/) This clever auto ad is dedicated to all of the gas cans that are left empty ever since [eco-friendly cars](https://www.trendhunter.com/trends/ev-auto-brand)--and especially the Smart Car--came onto the scene. It was created by the German agency Jung van Matt in Hamburg, Germany for Daimler-Chrysler. The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain. **Implications** - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Auto Ads:** Disruptive innovation opportunity: Explore creative ways to rebrand automobiles as eco-friendly to counter negative associations. - **Gas Can Blues:** Disruptive innovation opportunity: Develop innovative solutions to reduce dependence on gas cans for fueling vehicles. - **Smart Car Campaigns:** Disruptive innovation opportunity: Create impactful advertising campaigns promoting eco-friendly Smart Car models. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Integrate eco-friendly technologies into automobiles to meet the growing demand for eco-friendly vehicles. - **Advertising:** Disruptive innovation opportunity: Innovate in advertising strategies to showcase the environmental benefits of products or services. - **Renewable Energy:** Disruptive innovation opportunity: Develop renewable energy sources to power eco-friendly automobiles and reduce reliance on fossil fuels. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)