# Sustainable Hot Rods Novague's 'Eco Laurin and Klement' Combines Innovation with Retro Design By manzil | Published 2010-08-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eco-laurin-and-klement References: [novague](http://www.novague.com/en/design-works/products-and-objects/eco-car) Novague Studio's 'Eco Laurin and Klement' is a unique [concept car](https://www.trendhunter.com/trends/audi-vision-gt) which integrates modern technology in a retro pre-war Czech car. The idea behind the design of the 'Eco Laurin and Klement' is to create the ultimate ecological automobile. The car is [electric-powered](https://www.trendhunter.com/trends/polestar-5-grand-tourer) and the motors are located in the wheels of the car. Batteries are placed on the front part of the car. The lightweight 'Eco Laurin and Klement' features an F1 technology-inspired [carbon frame](https://www.trendhunter.com/trends/speedster-ev), a chromium-molybdenum steel frame, a stabilization system to eliminate the weight of mechanical connections, and a double wishbone axle to dispose the push rod suspension. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Retrofuturism:** Disruptive innovation opportunity: Creating modern technologies that can be seamlessly integrated into vintage designs. - **Ecological Vehicles:** Disruptive innovation opportunity: Designing electric-powered cars with innovative features focused on sustainability and environmental impact. - **Wheel-mounted Motors:** Disruptive innovation opportunity: Developing vehicles with motors built directly into the wheels for improved performance and efficiency. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Reimagining the design and functionality of cars with a focus on sustainability and incorporating advanced technologies. - **Retrofitting:** Disruptive innovation opportunity: Providing services to update and modify vintage vehicles with modern technological advancements to enhance performance and eco-friendliness. - **Green Technology:** Disruptive innovation opportunity: Developing and implementing eco-friendly technologies in different industries such as automotive, manufacturing, and construction. ## Related on Trend Hunter - [Electric Aerodynamic Vehicle Concepts](https://www.trendhunter.com/trends/tatra-77-concept.md) - [80s-Inspired Experimental Electric Vehicles](https://www.trendhunter.com/trends/favorit-ev.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [Retro-Style Electric Trikes](https://www.trendhunter.com/trends/etrike-revolution.md) - [Gilded Electric Supercar Concepts](https://www.trendhunter.com/trends/yugo-ampera-concept.md) - [Streamlined Two-Seater Electric Cars](https://www.trendhunter.com/trends/autonomous-electric-car-concept.md) - [Retro-Styled Electric Convertibles](https://www.trendhunter.com/trends/electric-convertible.md) - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Exquisitely Elegant Electric Cars](https://www.trendhunter.com/trends/elegant-electric-car.md)