# Sustainable False Lashes Ardell Beauty Debuted a Line of Eco-Conscious Lashes Dubbed 'Eco Lashes' By Grace Mahas | Published 2022-03-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-lashes References: [ardellshop](https://www.ardellshop.com/?sss) [Ardell Beauty](https://www.trendhunter.com/trends/seamless-underlash), the beloved cometic brand launched in 1971, recently expanded its portfolio with the introduction of The new ECO LASHES series. As its name suggests, the new offerings are consciously crafted inspired by sustainable fibers. The lash styles vary from light to medium volume and short to medium length and include Style 450, Style 451, and Style 454. each style is hand-sewn and made with an organic cotton band that is easy to trim for comfort and preference. Moreover, the Eco Lashes packaging is crafted from 100% biodegradable paper carton and printed with soy ink. The ARDELL® ECO LASHES collection is now available at [Walmart](https://www.trendhunter.com/trends/kiss-falscara-value-packs), [London Drugs](https://www.trendhunter.com/trends/the-sustainable-spritz), Loblaws, Jean Coutu, Rexall, Uniprix, Lawtons, Brunet, and Familiprix for $8.99. Image Credit: Ardell Beauty ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 65% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Beauty Products:** The rise in demand for eco-conscious products has opened up opportunities for sustainable beauty brands. - **Sustainable Packaging Solutions:** Efforts towards reducing waste are driving the development of sustainable packaging solutions. - **Handmade Beauty Products:** Handmade beauty products are gaining popularity as consumers seek out unique and high-quality products. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry has a growing interest in sustainable and eco-conscious products. - **Packaging and Printing:** As consumers demand more sustainable packaging options, companies have an opportunity to innovate in sustainable packaging solutions. - **Crafts and Handmade Goods:** The increased demand for handmade beauty products creates opportunities for small-scale producers and entrepreneurs to enter the market. ## Related on Trend Hunter - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md) - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md) - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md)