# Trash-Collecting Viral Eco Initiatives The #Trashtag Has Seen a Surge in Popularity of Recent By Kalin Ned | Published 2019-03-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-initiative References: [designtaxi](https://designtaxi.com/news/403849/Viral-Trashtag-Challenge-Is-Inspiring-People-Worldwide-To-Pick-Up-Litter/) The #Trashtag has been around for a while, but it wasn't until this weekend that the social media signifier turned into a viral eco initiative. This is a great example of a sensible challenge that benefits the environment. People from around the world are posting before and after pic accross platforms like [Instagram](https://www.trendhunter.com/trends/pledgegood), [Twitter](https://www.trendhunter.com/trends/community-social-media), and [Reddit](https://www.trendhunter.com/trends/gamified-chore-app). #Trashtag requires individuals to find a space in their immediate outdoor surroundings that needs to be cleaned up, take a picture of it, pick up the trash, responsibly take care of it, and post a picture of the space after they are done. This eco initiative is an example of how social media can be used to bring people together and organize a global community that strives to instill positive change. Photo Credits: [u/shrestaz](https://www.reddit.com/user/shrestaz) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **#trashtag Challenge:** This challenge presents an opportunity for companies to create eco-friendly campaigns on social media platforms. - **Social Media for Environmental Causes:** There is an opportunity for businesses to leverage social media to raise awareness about their sustainability practices. - **Global Eco Communities:** The rise of this global community presents opportunities for businesses to partner with them and promote eco-friendly solutions. ### Industries Being Reshaped - **Social Media:** Social media platforms could take advantage of the #Trashtag challenge and create campaigns about environmental awareness. - **Environmental Organizations:** Environmental organizations could leverage this movement to gain support and funding for their efforts. - **Sustainability Consulting:** Consulting businesses could offer their services to help companies become more sustainable and take advantage of the popular trend. ## Related on Trend Hunter - [Environmental Action Platforms](https://www.trendhunter.com/trends/clean-something-for-nothing.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Cleanliness-Minded Civic Apps](https://www.trendhunter.com/trends/civic-apps.md) - [Gamified Trash Pickers](https://www.trendhunter.com/trends/rubbish-beam.md) - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md) - [E-Waste Take-Back Boxes](https://www.trendhunter.com/trends/tech-take-back-box.md) - [Decluttering Toy Initiatives](https://www.trendhunter.com/trends/taptorebox.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md)