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# Eco Housing Complexes
Flexhouse's Eco House Model is Simple, Geometric and Sustainable

By Laura McQuarrie | Published 2014-10-14 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/eco-house
References: [design-milk](http://design-milk.com/flexhouse-eco-friendly-row-homes-chicago/) & [ranquist](http://www.ranquist.com/)

Flexhouse is an [eco-house system](https://www.trendhunter.com/trends/the-cabana) designed for Chicago's Logan Square neighborhood that satisfies a need for both high-end residences and environmentally-friendly living solutions. The development by Ranquist Development Group, Interface Studio Architects and Sullivan Goulette & Wilson allows the individuality of each unit to shine, but still keeps the look of the units coherent through the use of [similar materials](https://www.trendhunter.com/trends/openfield-house).

The housing design features units that are covered in gray fiber cement planks in various widths, along with a distinctive two-storey stainless windows that are popped onto the sides of buildings at different heights. Inside the units, the homes are simple, modern and bright, featuring [neutral finishes](https://www.trendhunter.com/trends/acute-house) that are as simple and clean as the geometric designs on the outside.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 92% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture)

## Key Themes

### What's Driving This Trend

- **High-end Eco Housing:** Disruptive innovation opportunity: Develop luxury eco housing that combines sustainable features with high-end design to cater to environmentally-conscious affluent customers.
- **Individuality and Coherence:** Disruptive innovation opportunity: Create housing complexes that allow for individuality in unit design while still maintaining a coherent overall aesthetic through the use of similar materials.
- **Simple and Modern Interiors:** Disruptive innovation opportunity: Offer eco housing units with simple, modern, and bright interiors featuring neutral finishes that complement the geometric designs of the exteriors.

### Who This Affects Most

- **Real Estate Development:** Disruptive innovation opportunity: Integrate cutting-edge sustainable practices and materials into real estate development to create eco-friendly and visually appealing housing complexes.
- **Architecture and Design:** Disruptive innovation opportunity: Combine sustainable design principles with innovative architectural concepts to create eco housing models that are both functional and aesthetically pleasing.
- **Interior Design and Furnishings:** Disruptive innovation opportunity: Collaborate with sustainable manufacturers and designers to create simple, modern, and environmentally-friendly interior designs and furnishings for eco housing complexes.

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