# Eco-Event Junkvertising The Eco Heaven Bazaar is Publicized With Pillow and Pizza Box Posters By Meghan Young | Published 2011-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-heaven-bazaar References: [psfk](http://www.psfk.com/2011/01/junkvertising-for-environmental-awareness-pic.html) & [behance.net](http://www.behance.net/gallery/Eco-Heaven-Bazaar/884867) What better way to advertise an environmentally friendly event such as the Eco Heaven Bazaar than with [junk and waste](https://www.trendhunter.com/trends/trash-time-out). With newspaper, pillow and [pizza box](https://www.trendhunter.com/trends/the-moving-box-table) posters, they not only sent the message in a clear and concise manner, but they also grabbed a curious and captivated audience. Showcased by Leo Burnett Kuala Lampur and copywriter Paul Prabhakar on Behance, this Eco Heaven Bazaar junkvertising is definitely a clever concept. Considering that the event's specific theme was recycling made it even more appropriate. Check out the gallery to see Eco Heaven Bazaar's rebranding as well. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 65% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-advertising:** Opportunity for businesses to promote their environmentally friendly events or products using unconventional and recycled materials for advertising. - **Creative Marketing:** Opportunity to create unique and attention-grabbing marketing campaigns by thinking outside the box and using unconventional advertising materials. - **Sustainable Events:** Trend towards organizing eco-friendly events that promote sustainability and recycling through creative advertising and branding. ### Sectors Adopting This - **Event Planning:** Disruptive innovation opportunities in the event planning industry by incorporating sustainable practices and creative advertising techniques. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to offer creative and environmentally friendly advertising solutions to businesses. - **Sustainability:** Opportunities for businesses in the sustainability industry to collaborate with event organizers and offer sustainable materials or services for eco-friendly events. ## Related on Trend Hunter - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Sustainable Festival Stands](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-stand.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Eco-Minded Malaysian Markets](https://www.trendhunter.com/trends/eco-shop.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)