# Conscious Graphic Vino Branding Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed By Farida Helmy | Published 2014-02-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-wine References: [thedieline](http://www.thedieline.com/blog/2014/1/30/student-equilibrium-estate-wine) & [gemmawarriner](http://www.gemmawarriner.com) Making eco-friendly wine never looked so good. Using graceful looking infographics on its wine labels to school us into being more green, Equilibrium Estate's new wine label is designed to inform wine drinkers of the exhaustive wine production process. Nestled in the Hunter Valley region of New South Whales, this eco-friendly wine maker is sticking to its ethical practices to make [sustainable, carbon neutral Australian wine](https://www.trendhunter.com/trends/bee-lightly-wines). The new simple, graphic and [educational wine label](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) was created by Australian designer Gemma Warriner. The bottles were designed to communicate how using certain materials and printing methods in certain vineyards production processes can actually reduce the catastrophic impact on our lovely earth. So the next time you're feeling like you want to have a relaxing glass of vino after a long day, make sure you grab a bottle that cares. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Opportunity for packaging innovators to develop more sustainable packaging methods. - **Infographic Marketing:** The use of infographics in marketing could change the game by providing consumers knowledge and education in a creative manner. - **Sustainable Production:** More businesses can continue to explore and implement sustainable methods in their production processes, in order to reduce their environmental impact. ### Who This Affects Most - **Wine:** Opportunity for winemakers to create eco-friendly wine and promote their brand as environmentally conscious. - **Design:** Designers can create engaging and informative packaging, labels, and branding for eco-friendly products to encourage more consumers to buy them. - **Printing:** Opportunity for printing companies to offer more eco-friendly printing solutions that use materials and methods that reduce environmental impact. ## Related on Trend Hunter - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Sustainably Packaged White Wines](https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc.md) - [Partially Filled Wine Bottles](https://www.trendhunter.com/trends/tomorrows-vintage.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Eco-Friendly Wooden Wine Cases](https://www.trendhunter.com/trends/cheval-blanc.md)