# Sporty Eco Skivvies Pact'S Eco-Friendly Underwear Will Result in More Trees By Katherinev123 | Published 2010-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-underwear1 References: [dezeen](http://www.dezeen.com/2010/04/23/green-belt-underwear-by-david-adjaye-for-pact/) & [wearpact](http://www.wearpact.com/) A line of organic, eco-friendly underwear has been created by architect David Adjaye for [PACT](https://www.trendhunter.com/trends/sustainable-luxury-bedding), an online apparel retailer that has partnered with Kenyan tree-planting organization [Green Belt Movement](https://www.trendhunter.com/trends/ecoconscious-hair-removal). For each pair of eco-friendly underwear sold, PACT and Green Belt Movement will plant 20 trees in Africa. All proceeds of the eco-friendly underwear during Earth Week will go towards the tree-planting goal of 10,000 trees. Adjaye's eco-friendly underwear design features the special Green Belt print--fig leaves with yellow stems that mimic the shape of the continent of Africa. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Apparel:** Pact's eco-friendly underwear highlights the growing trend towards sustainable fashion and provides an opportunity for other apparel brands to incorporate eco-friendly materials and practices. - **Socially Responsible Partnerships:** The partnership between Pact and Green Belt Movement showcases the trend of businesses collaborating with social or environmental organizations, opening up opportunities for other brands to align with similar causes. - **Cause-driven Marketing:** Pact's commitment to plant trees for each sale of eco-friendly underwear taps into the trend of cause-driven marketing, allowing businesses to connect with consumers through their shared values. ### Who This Affects Most - **Apparel:** The eco-friendly underwear industry has the potential to disrupt the traditional apparel industry by offering sustainable alternatives and appealing to conscious consumers. - **Sustainable Manufacturing:** Pact's use of organic materials and eco-friendly practices highlights the potential for disruption within the manufacturing industry as more companies strive for sustainability. - **Environmental Conservation:** The collaboration between Pact and Green Belt Movement presents an opportunity for the environmental conservation industry to expand its reach and impact through strategic partnerships with businesses. ## Related on Trend Hunter - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Climate-Friendly Premium Bedding](https://www.trendhunter.com/trends/sustainable-luxury-bedding.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)