# Carbon Neutral Urban Retail Timberland Opens Super-Green Store in NYC By Rose Nazarali | Published 2009-06-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-timberland-nyc References: [greenzer](http://www.greenzer.com/blog/3380-eco-friendly-timberland-store.html) & [timberland](http://www.timberland.com/home/index.jsp) Timberland has just opened its first [eco-friendly store](https://www.trendhunter.com/trends/reformations-new-vancouver-location) in New York City. The new Timberland store is entirely [carbon neutral](https://www.trendhunter.com/trends/allbirds-m00nshot-zero). The interior of the store has an earthy feel with its wood decor, salvaged brick and other [recycled materials](https://www.trendhunter.com/trends/cos-2). The NYC Timberland store also uses non-VOC paints and efficient lighting to keep the shoppers happy and healthy. **Implications** - Corporate social responsibility has become an important factor that consumers now look for in a company. Corporations that align themselves with social movements such as the green shift open a communication and connection to those consumers who are concerned about the environment. By redesigning stores to be eco-concious, consumers will be attracted to visit and see. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-concious Retail:** In an ever-increasing environmentally conscious society, eco-concious retail will continue to grow significantly. - **Carbon-neutral Buildings:** Carbon-Neutral buildings are a significant trend that provides business opportunities for construction and architectural companies. - **Corporate Social Responsibility:** Corporate Social Responsibility is a growing trend that provides businesses with a connection to conscientious customers and an opportunity to promote sustainability. ### Who This Affects Most - **Retail Industry:** Retailers can gain significant benefits by investing in green technologies to reduce their carbon footprint and attract environmentally conscious consumers. - **Construction Industry:** The construction industry is seeing a rise in demand for sustainable and energy-efficient buildings, leading to new opportunities in eco-friendly building materials and practices. - **Architectural Industry:** Architects can capitalize on the growing trend of sustainable and energy-efficient building designs by incorporating eco-friendly features into their building plans. ## Related on Trend Hunter - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Sustainable NYC Flagship Stores](https://www.trendhunter.com/trends/sustainable-nyc-flagship.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Eco-Friendly Timepiece Stores](https://www.trendhunter.com/trends/heinemann-oceania.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Energetic Green Retail Makeovers](https://www.trendhunter.com/trends/longchamp-store.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md)