# Transparent Sneaker Websites Veja Prioritizes Awareness About Its Eco-Friendly Shoe Materials By Laura McQuarrie | Published 2018-03-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-shoe References: [fastcompany](https://www.fastcompany.com/40532184/veja-wants-to-make-the-most-sustainable-sneaker-in-the-world) & [project.veja-store](https://project.veja-store.com/en/intro/) With its newly launched website, [Veja](https://www.trendhunter.com/trends/reformation-1) is offering a level of transparency that is unparalleled in the footwear industry by connecting consumers to every raw material that goes into the making of its [eco-friendly shoes](https://www.trendhunter.com/trends/sustainable-sneaker-collection). Since 2005, Veja has prided itself on making environmentally friendly sneakers that are "produced in dignified conditions, in direct consultation with producer associations and manufacturers." Online, consumers now have the chance to pick apart the raw materials and processes favored by Veja, as well as get to know the growers and harvesters who also play an integral part of the process. Unlike many sneaker brands that opt to make the soles of their shoes from plastic, Veja soles are made from 30% to 40% natural rubber that is sourced directly from the [Amazon](https://www.trendhunter.com/trends/open-energy-ecosystem) forest. As the brand describes: "Our goal is to enhance the economic value of the forest in order to protect it." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Transparency in Product Materials:** Opportunity for brands to showcase the raw materials used in their products and educate consumers about eco-friendly choices. - **Sustainable Manufacturing Processes:** Emphasizing the importance of ethical production methods and involving consumers in understanding the manufacturing process. - **Direct Engagement with Suppliers:** Brands can explore partnerships and collaborations that support fair trade practices and provide detailed information about their suppliers. ### Where This Applies - **Footwear:** Footwear brands can adopt transparent practices in showcasing eco-friendly materials and manufacturing processes. - **Sustainable Fashion:** Sustainable fashion brands can leverage transparency to gain consumer trust and promote eco-friendly choices. - **Ethical Manufacturing:** Manufacturers can adopt transparent models that involve close collaboration with suppliers and prioritize fair trade practices. ## Related on Trend Hunter - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md)