# Plastic-Free Lipstick Packaging Lush's Eco-Friendly Lipstick Tube is Refillable & Recyclable By Laura McQuarrie | Published 2019-05-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-lipstick References: [premiumbeautynews](https://www.premiumbeautynews.com/en/aptar-makes-a-zero-plastic-and) & [lush](https://lush.com/) [Lush](https://www.trendhunter.com/trends/skincare-makeup) Cosmetics has been a leader in waste-reducing packaging systems for years and it continues to offer package-free versions of beauty and body care products like eco-friendly lipstick. Aptar Reboul recently created a [zero-plastic lipstick tube](https://www.trendhunter.com/trends/le-rouge-francais) for the brand that's made from aluminum and brass and about 40% recycled material. Additionally, the lipstick tube design is [refillable and recyclable](https://www.trendhunter.com/trends/refillable-packaging-innovation), furthering its appeal to sustainably minded consumers. When it comes to replenishing the product, the tube's black tab can be removed from the base to slide in a fresh tube of the colored cosmetic. It is estimated that 800 to 900 million lipstick tubes are sold worldwide annually, most of which are made from plastic or plastic-derived materials, which makes them incredibly difficult to recycle. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Zero-plastic Packaging:** Creating packaging solutions made from alternative materials like aluminum and brass to reduce plastic waste. - **Refillable Design:** Designing products with refillable components to encourage circular consumption and reduce single-use packaging. - **Sustainable Beauty:** Growing consumer demand for eco-friendly beauty products and packaging that align with sustainability values. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetics brands to adopt zero-plastic packaging and refillable designs to cater to eco-conscious consumers. - **Packaging:** Innovative packaging companies can explore alternative materials and sustainable solutions to reduce plastic waste in various industries. - **Recycling:** Increasing demand for recyclable packaging drives opportunities for recycling industries to develop efficient processes for difficult-to-recycle materials. ## Related on Trend Hunter - [Shea Butter-Infused Lip Treatments](https://www.trendhunter.com/trends/kinfields-lip-rescue.md) - [Eco-Conscious Lip Pencils](https://www.trendhunter.com/trends/schwan-cosmetics-1.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md)