# Eco-Friendly Laundry Kits Grove Collaborative's Laundry Starter Set Includes a Glass Dispenser By Laura McQuarrie | Published 2019-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-laundry References: [fastcompany](https://www.fastcompany.com/90296002/cut-down-on-your-plastic-waste-with-this-refillable-glass-detergent-dispenser) & [grove.co](https://www.grove.co/catalog/product/laundry-starter-set) When it comes to shopping for laundry detergent in-store, consumers are familiar with seeing large, brightly colored plastic bottles but [Grove Collaborative](https://www.trendhunter.com/trends/grove-co) is a start-up that offers a different, eco-friendly laundry approach through its sustainable product subscriptions. According to CEO and co-founder Stuart Landesberg, "It’s a category that’s been built for the on-shelf, brick-and-mortar world for a long time." Grove Collaborative recently launched a Laundry Starter Set that pairs its lightweight, refillable laundry detergent pouches with an elegant refillable glass detergent dispenser. Although the reduced plastic packs may seem small, especially in comparison to the large laundry detergent jugs that are stocked in stores, [Grove Collaborate](https://www.trendhunter.com/trends/grove-collaborative-1) shares an [ultra-concentrated liquid](https://www.trendhunter.com/trends/ecover-laundry-products) that is said to provide 33 loads of laundry with just 24 ounces. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Product Subscriptions:** Disruptive innovation opportunity: Develop subscription-based models for eco-friendly products, reducing single-use plastic and promoting sustainability. - **Refillable Packaging:** Disruptive innovation opportunity: Create refillable packaging solutions to reduce plastic waste and offer more sustainable alternatives. - **Ultra-concentrated Products:** Disruptive innovation opportunity: Develop highly concentrated products that allow for smaller packaging, reducing environmental impact and transportation costs. ### Industries Being Reshaped - **Eco-friendly Subscription Services:** Disruptive innovation opportunity: Provide subscription services for a range of eco-friendly products, including laundry detergent, cleaning supplies, personal care items, and more. - **Packaging Solutions:** Disruptive innovation opportunity: Invent innovative packaging solutions that promote sustainability, such as refillable glass dispensers or compostable packaging materials. - **Sustainable Cleaning Products:** Disruptive innovation opportunity: Develop and market a line of highly concentrated, eco-friendly cleaning products that significantly reduce waste and environmental impact. ## Related on Trend Hunter - [Plastic-Free Laundry Products](https://www.trendhunter.com/trends/oxi-laundry-booster.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Powder-to-Gel Washing Liquids](https://www.trendhunter.com/trends/homethings.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Naturally Derived Detergent Sheets](https://www.trendhunter.com/trends/laundry-detergent-sheets.md) - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md) - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md)