# Eco-Friendly Laundry Detergent Strips Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine By Laura McQuarrie | Published 2019-05-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-laundry-detergent References: [tru.earth](https://www.tru.earth/) Many consumers are making their laundry routines more sustainably by switching to [eco-friendly laundry detergent products](https://www.trendhunter.com/trends/clean-cult-laundry-detergent-sheets) that are ultra-concentrated or even entirely waterless. [Tru Earth's](https://www.trendhunter.com/trends/tru-earth) innovative Eco-Strips take the form of [highly concentrated, pre-measured strips of detergent](https://www.trendhunter.com/trends/ec3-laundry-additive) with a low-sudsing formula that is compatible with all kinds of washing machines, including high-efficiency models. The Eco-Strips are not only economical, eco-friendly, hypoallergenic, vegan and readily biodegradable but also free from added dyes, chlorine bleach, parabens and phosphate. In the same way that one would add a single dryer sheet to a dryer, people can add one Eco-Strip to their washing machine before adding clothes. With its eco-friendly, gentle formula the product is designed to dislodge dirt molecules and stains and rinse them away. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Laundry Products:** Opportunity for disruptive innovation in developing and marketing eco-friendly laundry detergent products. - **Ultra-concentrated Products:** Opportunity for disruptive innovation in developing highly concentrated laundry detergent products. - **Waterless Laundry Solutions:** Opportunity for disruptive innovation in developing and promoting waterless laundry detergent products. ### Sectors Adopting This - **Sustainable Cleaning Products:** Opportunity for disruptive innovation in the sustainable cleaning products industry with the development and production of eco-friendly laundry detergent. - **Household Cleaning Products:** Opportunity for disruptive innovation in the household cleaning products industry by offering ultra-concentrated laundry detergent options. - **Laundry Appliance Manufacturing:** Opportunity for disruptive innovation in the laundry appliance manufacturing industry by creating waterless laundry solutions. ## Related on Trend Hunter - [Convenient Cleaning Strips](https://www.trendhunter.com/trends/tru-earth.md) - [Low-Waste Detergent Sheets](https://www.trendhunter.com/trends/clean-laundry-detergent.md) - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md) - [Plastic-Free Laundry Challenges](https://www.trendhunter.com/trends/plastic-free-july.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Mess-Free Laundry Detergent Sheets](https://www.trendhunter.com/trends/power-sheets-laundry-detergent.md) - [Plastic-Free Laundry Products](https://www.trendhunter.com/trends/oxi-laundry-booster.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md)