# Sustainable Styling Pop-Ups Rotaro is Sharing Eco-Friendly Fashion Experiences on Airbnb By Laura McQuarrie | Published 2021-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-fashion-experiences References: [fashionunited.uk](https://fashionunited.uk/news/fashion/rotaro-launches-sustainable-fashion-experiences-on-airbnb/2021071256516) & [news.airbnb](https://news.airbnb.com/en-uk/rotaro/) [Fashion rental service](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) Rotaro recently opened the doors to a zero-waste pop-up and eco-friendly fashion experience on [Airbnb](https://www.trendhunter.com/trends/by-rotation-and-airbnb). The summer series focused on sustainable fashion is hosted at the brand's pop-up space and it gives guests the chance to expand their perspectives on what it means to consume fashion mindfully. One of the experiences offered ar the pop-up store is Learn Sustainable Fashion from Experts, which features a panel offering thoughts and tips for dressing sustainably. There's also the Learn to Dress Sustainably experience, where people can book a session with Georgie Hyatt, co-founder of Rotaro. All proceeds from the initiative will be going to support [Project](https://www.trendhunter.com/trends/kinetic-sand-project-planet) Earth and give people new ideas for getting dressed for the holidays and other special occasions. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion Pop-ups:** Fashion brands can leverage the pop-up concept to create immersive sustainable fashion experiences for their customers. - **Expert-led Sustainable Fashion Workshops:** Brands can tap into the knowledge and expertise of sustainable fashion experts to create engaging and informative workshops for customers. - **Eco-friendly Fashion Rentals:** There is an opportunity for fashion rental services to expand their inventory to include more eco-friendly and sustainable fashion choices. ### Where This Applies - **Fashion Rental:** Fashion rental services can differentiate themselves by adding eco-friendly and sustainable options to their inventory. - **Pop-up Stores:** Retailers can leverage the pop-up concept to create sustainable fashion experiences for customers looking to consume fashion more mindfully. - **Sustainable Fashion Education:** Experts and educators can create innovative workshops and programs that teach people to consume fashion more sustainably. ## Related on Trend Hunter - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Sustainable Festival Pop-Ups](https://www.trendhunter.com/trends/barbour-2.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Fashion Rental Partnerships](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md)