# Organic Engagement Rings Jewelry by Ken + Dana is Eco-Friendly, Ethical and Fabulous By Arianne Persaud | Published 2011-03-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-engagement-rings References: [refinery29](http://www.refinery29.com/choose-organic-recycled-engagement-rings-from-ken-dana) & [shop.kenanddanadesign](http://shop.kenanddanadesign.com/collections/engagement-rings) Today's consumers have taken great steps to lead an environmentally friendly, organic and all round ethical and conscious lifestyle, with companies such as Ken + Dana making a holistically eco-conscious life that much more realistic. Design collective Ken + Dana have provided another way for you to "green" your life with their line of eco-friendly engagement rings. Ken + Dana aim to create jewelry that reflects cutting-edge style and is produced in a way that is respectful to the environment and those involved in the process of creating the jewelry. They strive to source [precious stones](https://www.trendhunter.com/trends/labgrown-diamond-jewelry) from areas that are not war-torn. Ken + Dana supplement this with small-scale mining techniques that are not damaging to the environment, and they use [recycled metal](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited) as much as possible. Just when you thought these rings were too good to be true, the below $2000 price tag proves that these Ken + Dana eco-friendly engagement rings are easy on your conscience and your wallet. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Jewelry:** Creating jewelry that is respectful to the environment and ethically produced presents an opportunity for businesses looking to appeal to conscious consumers. - **Ethical Sourcing:** Sourcing precious stones from areas that are not war-torn and supplementing this with small-scale mining techniques that are not damaging to the environment presents an opportunity for businesses looking to cater to conscious consumers. - **Affordable Sustainability:** Offering environmentally friendly products at affordable prices provides a disruptive opportunity for businesses to reach a market of consumers who value eco-friendliness, without breaking the bank. ### Who This Affects Most - **Jewelry:** Jewelry companies have the opportunity to appeal to a growing market of conscious consumers by producing products in an eco-friendly and ethical manner. - **Sustainable Fashion:** Fashion companies can capitalize on the trend toward sustainability and ethical production by incorporating sustainable and eco-friendly practices into their products and business models. - **Retail:** Retail companies can appeal to conscious consumers by offering a variety of eco-friendly products, including affordable options for those who want to make environmentally responsible choices without breaking the bank. ## Related on Trend Hunter - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Recycled Gold Jewelry Collections](https://www.trendhunter.com/trends/recycled-gold-jewelry.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Unique Wedding Bands](https://www.trendhunter.com/trends/unique-wedding-bands.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Personalized Mixed-Cut Rings](https://www.trendhunter.com/trends/austen-blake.md)