# Eco-Friendly Cold Brews Lavazza Launched One of the First Rainforest Alliance Certified Cold Brews By Laura McQuarrie | Published 2019-03-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-cold-brew References: [prnewswire](https://www.prnewswire.com/news-releases/lavazza-launches-first-cold-brew-coffee-made-with-sustainably-sourced-coffee-beans-from-colombia-300817744.html) & [lavazza.us](http://www.lavazza.us) [Lavazza](https://www.trendhunter.com/trends/premium-cold-brew) is now offering a new eco-friendly cold brew made with a sustainable new blend that can be enjoyed in both traditional and [nitro cold brew formats](https://www.trendhunter.com/trends/coldbrewed-irish-coffee). The cold brew coffee beverage made with sustainably sourced beans from Colombia is one of the first cold brews of its kind to be certified by the [Rainforest Alliance](https://www.trendhunter.com/trends/paris-baguette). In terms of taste, the blend is said to boast notes of grapefruit, red fruit, bergamot and honey, with a smooth, aromatic and naturally sweet profile that is enjoyable enough to be consumed without added sweeteners. The ¡TIERRA! Colombia blend contains coffee that's soured from the Colombian Meta region, where the coffee company is helping farming families to restore their plantations and create sustainable work conditions. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Cold Brews:** With the increasing awareness of sustainability, there is an opportunity to explore more sustainable cold brew options using responsibly sourced beans or eco-friendly packaging. - **Rainforest Alliance Certification:** As more consumers prioritize sustainability and ethical sourcing, there is an opportunity to invest in getting certified by credible organizations such as the Rainforest Alliance. - **Nitro Cold Brew:** The popularity of nitro cold brew presents an opportunity to explore sustainable options, such as using eco-friendly packaging or partnering with sustainable coffee farms to source the beans. ### Sectors Adopting This - **Coffee:** Coffee companies can invest in sustainable sourcing and production practices, as well as pursuing certifications to appeal to environmentally-conscious consumers. - **Packaging:** There is an opportunity for packaging companies to develop eco-friendly options for cold brew packaging, such as biodegradable or reusable materials. - **Hospitality:** Hospitality businesses can offer sustainable cold brew options and highlight their use of responsibly sourced beans and eco-friendly packaging to appeal to environmentally-conscious consumers. ## Related on Trend Hunter - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md) - [Premium Authentic Cuban Coffees](https://www.trendhunter.com/trends/lavazza-tierra-bioorganic-for-cuba-coffee.md) - [Ready-to-Drink Cold Brew Cappuccinos](https://www.trendhunter.com/trends/illy-cold-brew-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md)