# Non-Toxic Cleaning Collections Branch Basics Makes Non-Toxic Eco-Friendly Cleaning Products By Laura McQuarrie | Published 2018-03-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-cleaning-products References: [branchbasics](https://branchbasics.com/shop/) [Branch Basics](https://www.trendhunter.com/trends/branch-ergonomic-chair-pro) makes a range of [eco-friendly cleaning products](https://www.trendhunter.com/trends/iken-clean) for the home that are simple, nont-toxic and incredibly versatile. These qualities are exemplified in 'The Concentrate' from the brand, which takes the form of a [plant-based, multipurpose cleaner](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill) that may be used for everything from cleaning the bathroom to clothes and washing fruits and vegetables. The Concentrate is also used to make the brand's own All-Purpose Cleaner, Streak-Free Cleaner, Bathroom Cleaner and the Foaming Wash. As well as being able to pick up full- and travel-sized individual products and refills from Branch Basics, conscious consumers may also opt to invest in starter kits that provide a range of bundled basics for cleaning the home in a healthful way. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 85% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Cleaning:** Companies can market non-toxic and versatile cleaning products for environmentally conscious consumers. - **Plant-based Formulas:** The use of plant-based formulas for cleaning products provides an opportunity for differentiation and eco-friendly marketing. - **Starter Kits for Bundled Basics:** Offering starter kits that provide a range of bundled basics for cleaning the home in a healthful way can entice more environmentally conscious customers. ### Sectors Adopting This - **Cleaning Products:** Environmentally-friendly and multipurpose cleaning products that utilize plant-based formulas provide a disruptive innovation opportunity for the cleaning products industry. - **Eco-friendly Products:** Non-toxic cleaning collections are a strong addition to the market for eco-friendly consumer products. - **Subscription Services:** A subscription service that delivers eco-friendly cleaning products to consumers can provide a convenient and sustainable opportunity for cleaner homes and environments. ## Related on Trend Hunter - [Non-Toxic Cleaning Subscriptions](https://www.trendhunter.com/trends/branch-basics-1.md) - [Exclusive Retailer Cleaning Products](https://www.trendhunter.com/trends/branch-basic-products.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md) - [Sustainable Toilet Cleaning Kits](https://www.trendhunter.com/trends/toilet-cleaning-kit.md)